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1. Celebrating a personal
milestone
45 – BEST NEW EVENT

2. Celebrating a personal
milestone
Introduction and background
After three days of exciting and exotic partying including a formal black-tie
welcome dinner to a gorgeous, yet intriguing combination of style, elegance
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and intimacy with the best of Bollywood -from a Katrina to a Priyanka - and
the famed trio of Shanker, Loy, Ehsaan taking the celebrations to the next
level, it was a true challenge to create a finale event, even more so when the
guests were primarily those who’d been there, done that and seen it all! And
the host was someone who was an ardent party man (and also one of the
greatest event planners in his own right!) who wanted guests to go back with
an experience that they would never have seen before or would see again
for a long, long time.

3. Celebrating a personal
milestone
Description and purpose / objective of
main event
OVERVIEW
This was a celebration of a personal milestone – reaching the age of eighty. This was about a man who is a
legend in himself and is still at the helm of affairs at India’s largest real estate development conglomerate.
This event was also about delivering a rare and memorable experience to over 600 of the who’s who from
across the globe.
The first challenge was to find a venue that would do justice to the event. After much deliberation, we
decided on the picturesque lake city of Udaipur but the fact that there was only one real party venue –
Jagmandir Island - brought with it challenges of its own. Simply because with the kind of high-profile
weddings that it had played host to, it had actually seen everything that could possibly be envisaged in
terms of decor and entertainment. And the fact that a large section of our guest list would have been at
several of those weddings made the task even more daunting.
Our first differentiator came when we realised the ride from the hotel jetties to the venue was a good 10-
minutes long and had till date only been seen as a routine task to be accomplished rather than an
opportunity to wow guests even before they reached the venue. Together with the talented and
experienced international floating operatic specialists, Studio Festi, we created an unbelievable lake
experience that integrated life-size swans, dancing balletists on floating pianos, aerial balloonists that
skimmed the water surfaces, zorbs (girls in balloons) and topped it up with our very own Rajasthani
Nagada drummers and dancers to blow peoples’ minds away even before they reached the venue.
The venue itself was transformed from a regular wedding venue – quite majestic in its own right, though –
to a brilliant spectacle through an amazing lighting experience created by world-renowned lighting
designer, Eneas Mackintosh complemented by a touch of genius – raising the entire height of the guest
seating area by 4 feet to give them a vantage view of the lake in which we installed a spectacular water-
and-lights show as a backdrop to the night.
And while Adnan Sami created the right spirit of joy and celebration over Cocktails, it was the gorgeous
one and only Shakira who brought the house down as she gyrated explosively and performed exquisitely
against the brilliant backdrop of the lake as 60’ high water jets kept pace with her music.

4. Celebrating a personal
milestone
What makes the event unique and
creative
OVERVIEW
Given the station of the guests and the impeccable credentials of the host
himself, we tied in several first-time features at the finale event which
eventually created such delightful and memorable experiences for the guests
that compelled comments like “never-before”, “once in a lifetime”.
In fact, everything about this event was novel. Be it the venue and how we
transformed it into a visual spectacle of colours and lights which actually
made the guests look at Jag Mandir island through completely new eyes! Or
the Lake Pichola which was adorned with live performers and floating
operatic tableaux for the very first time ever in India. And, not to forget the
first-rate, personalised attention and hospitality for each of the 600 guests
right through their stay, including their baggages, food, stay, travel and
miscellaneous needs. And, of course, the presence of the one and only Pop
sensation – Shakira – who mesmerised everyone with her one-hour
explosive act! Yet another first for any event in India!

5. Celebrating a personal
milestone
Target audience and attendance
OVERVIEW
The guests – personal friends of the host – were the who’s-who from across
the world and included ministers, bureaucrats, diplomats, members of the
Armed Forces, corporate heads and, of course, family, friends, associates and
colleagues.
A total of 600 guests were in attendance at this experience of a lifetime.

6. Celebrating a personal
milestone
Overall budget of event
OVERVIEW
This was a private, non-commercial event and the budget for conceptualising
and producing this event was USD 7104600.00

7. Celebrating a personal
milestone
Duration of program
OVERVIEW
This finale event at Udaipur, India was a one-day, evening program held on
15 November, 2011.

8. Celebrating a personal
milestone
Description of sponsor / charity etc.
OVERVIEW
This program did not have any tie-in with any sponsors or charity /
volunteers etc.

9. Celebrating a personal
milestone
Overall effectiveness / success of event
OVERVIEW
What better way to gauge the success/effectiveness of this event than to
read what the guests had to say!
“Never seen before”. “Once in a lifetime”. “Memorable”. “Chic”.
“Spectacular”. “A night to remember”.
We have attached scans of some of the letters from the guests in the
Supporting Materials section.

10. Celebrating a personal
milestone
Challenges / obstacles encountered
The challenges at Udaipur were humongous. We realised that if we were to
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arrange a normal seating plan at the venue, the guests would not be able to
get a view of the innovatively adorned Lake Pichola. So we platformed the
entire garden area, four feet from ground level, so that guests could see the
QUESTION
lake in the backdrop. Then, over 400 tonnes of material and equipment were
ferried in to the Jag Mandir Island on Lake Pichola (which was the event
venue), with a limited number of boats at hand. The entire set-up for the
show was done in eight days flat, with the event crew working 24 x 7 to
ensure a perfect set-up.. And, the venue was cleared in 36 hours after the
show got over.
And, not to forget the daunting challenge of ensuring first-rate, personalized
hospitality for each of the 600 esteemed guests, managing over a thousand
baggages, personalized welcome and transportation, thus delivering an
exceedingly gratifying experience to the guests. Indeed, this was a victory of
logistics management and multi-level coordination!

11. Celebrating a personal
milestone
Printed materials
SUPPORTING
MATERIALS

12. Celebrating a personal
milestone
Printed materials
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Cue Card
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13. Celebrating a personal
milestone
Printed materials
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Flight Ticket Cover
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14. Celebrating a personal
milestone
Printed materials
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Hotel Guest Room
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Helpline Tent Card

15. Celebrating a personal
milestone
Promotional / marketing materials
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Event DVD Cover
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16. Celebrating a personal
milestone
Promotional / marketing materials
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Email Invite
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17. Celebrating a personal
milestone
Promotional / marketing materials
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A page from the
Guest Welcome
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Coffee Table Book

18. Celebrating a personal
milestone
Merchandise materials
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Key Jacket
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19. Celebrating a personal
milestone
Information provided to participants
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Guest Security Letter
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20. Celebrating a personal
milestone
Information provided to participants
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Guest Letter
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21. Celebrating a personal
milestone
Supporting photographs - event
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Floating operatic tableau –
for the very first time in
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India – that delivered the
amazing lake experience

22. Celebrating a personal
milestone
Supporting photographs - event
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Specially created passage
to the dining area,
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drawing its inspiration
from the architectural
language of the venue

23. Celebrating a personal
milestone
Supporting photographs - event
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The striking dining area
and the glittering backdrop
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24. Celebrating a personal
milestone
Supporting photographs - event
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Singer Adnan Sami
mesmerises the guests
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25. Celebrating a personal
milestone
Supporting photographs - event
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Shakira’s explosive
act, set to a glittering
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backdrop with 60
feet high water jets

26. Celebrating a personal
milestone
Measurable results
The event got extensive media coverage – electronic, press and online.
SUPPORTING
As the client wrote later in his personal letter of thanks, it was an
experience extraordinaire. The Hello magazine rated it as the Party of
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the Year! And Delhi Times declared it as India’s topmost act of 2011!
Guest feedback ranged from “chic” to “never-seen-before”,
“spectacular” and “a night to remember”.

27. Celebrating a personal
milestone
Measurable results – Guest feedback
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MATERIALS

28. Celebrating a personal
milestone
Measurable results – Guest feedback
SUPPORTING
MATERIALS

29. Celebrating a personal
milestone
Measurable results – Guest feedback
SUPPORTING
MATERIALS

30. Celebrating a personal
milestone
Measurable results – Guest feedback
SUPPORTING
MATERIALS