4. Why should we be excited ?
- Businesses on advertiser side – agencies,
analytics firms, every business has a digital
marketing arm
- Businesses on publisher side – pubmatic, multi-
view
- Businesses on network side – google, bing,
komli, perfect audience, appnexus
- Businesses on providing analytics – google,
adobe
5. Basics of the basics
- push marketing – display, facebook,
remarketing, mobile app marketing, you-tube,
twitter
- pull marketing – search