A study says that about 42% of world's population are social media users. And the users spend about 2.5 hours a day on social media. These are some of the statistics illustrating the rise of social media and its effectiveness in sales. Social media can help in every part of the sales process, right from understanding the customer and lead generation to closing the sales and sales follow-up. Growing businesses can leverage social media by reaching out to their prospective customer segment through appropriate online platforms. For more insights, do visit: www.insellers.com

2. Effectiveness of Social Media in Sales for a Growing Business
A study says that about 42% of world's population are social media users. And the users spend about 2.5 hours a day
on social media. These are some of the statistics illustrating the rise of social media and its effectiveness in sales.
Social media can help in every part of the sales process, right from understanding the customer and lead generation to
closing the sales and sales follow-up. Growing businesses can leverage social media by reaching out to their
prospective customer segment through appropriate online platforms.
1.Choosing the Platform:
Things that a marketer should be clear with are:
Who are your target customers?
What are your goals?
An initial step for building an online presence could be creating profiles for the business on the different social media
platforms and networking and building connections with customers. Another possible way could be giving online
advertisements on the various social media platforms. Companies spend about 11-12% of their marketing budget on
social media. However, it may also vary depending on the size of the company.

3. 2.Effectiveness of Social Media:
Creating a social media page for a growing business could benefit it by attracting a wide audience for the
business within no time. It is the most profitable digital marketing platform to increase business visibility and
brand awareness. Social media is also the most cost-effective way to promote products, as creating an account
is free for most social media platforms. The paid social media advertising can cost roughly between $200 and
$50,000 per month. By investing a small amount of money, the growing businesses can increase their
conversion rates and get a high revenue on investment.
3.Measuring its Performance:
According to a study, 44% of the Chief Marketing Officers (CMOs) agree that they have not been able to
measure the impact of social media advertising for their businesses. 28% of the marketing agencies say that
they struggle to measure the return on investment (ROI) of their social media expenditure. Even though many
may not be able to quantify the impact, most marketers still agree that social media advertising helps their
businesses. Also, there are some key metrics that serve as performance indicators of the businesses’ social
media pages and advertisements. Some of the key metrics to measure the performance of startups’ social
media pages could be the number of likes, comments, shares on the different posts shared, giving an idea of
potential customers’ engagement. Its reach could be checked through the number of followers and profile visits
for the business’ account.

4. The presence of the growing businesses on social media is now more
important than ever before and it can be understood only when the
businesses start using it. It is cost-effective, gives real-time performance
measurement, can be changed quickly and provides significant conversion
rates. It can give a significant push to the growth of businesses. Lastly,
given the competitors might already use social media marketing, the
growing businesses should start using it before their competitors take away
their potential customers.