Company presentation for EECS 441 on Acushnet Holdings Corp

1. Kyle Yasuda (ksyasuda)

2. The Brands

3. ● Revolutionized the Golf ball
● 72% of PGA Tour players use
Pro V1
● Large roster of sponsored
athletes

4. ● #1 Shoe on the PGA Tour
● #1 selling Golf glove since
1994

5. ● Favorite among Tour players
and amateurs
● 40% of all wedge shots each
week on PGA Tour

6. ● World’s premier putter maker
● Putter of choice for many PGA
Tour members
● Made famous by Tiger Woods

7. Company Financials - Net Income

8. The COVID Rebound

9. Company History

10. Company History
1910
Founded by Philip Young in
Acushnet, Massachusetts as the
“Acushnet Process Company”

11. Company History
1910
Founded by Philip Young in
Acushnet, Massachusetts as the
“Acushnet Process Company”
1935
The golf division produces the
Titleist golf ball

12. Company History
1910
Founded by Philip Young in
Acushnet, Massachusetts as the
“Acushnet Process Company”
1935
The golf division produces the
Titleist golf ball
1976
Company purchased by Fortune
Brands (formerly American
Brands)

13. Company History
1910
Founded by Philip Young in
Acushnet, Massachusetts as the
“Acushnet Process Company”
1935
The golf division produces the
Titleist golf ball
1976
Company purchased by Fortune
Brands (formerly American
Brands)
1985
Footjoy acquired from General
Mills

14. Company History
1994
Scotty Cameron partners with
Acushnet/Titleist

15. Company History
1994
Scotty Cameron partners with
Acushnet/Titleist
1996
Bob Vokey joins Titleist and
begins Vokey Design

16. Company History
1994
Scotty Cameron partners with
Acushnet/Titleist
1996
Bob Vokey joins Titleist and
begins Vokey Design
2011
Sold for $1.23 billion to a group
associated with Fila Korea

17. Company History
1994
Scotty Cameron partners with
Acushnet/Titleist
1996
Bob Vokey joins Titleist and
begins Vokey Design
2011
Sold for $1.23 billion to a group
associated with Fila Korea
2016
Listed on the New York Stock
Exchange under the GOLF ticker
symbol

18. Leadership
Yoon-Soo Yoon
Chairman
David Maher
President & CEO

19. The Sauce
● Iconic, trusted Golf brands
● Large roster of PGA Professionals who use their products

20. The Competition
$1.58 billion revenue in 2020 $1.68 billion revenue in 2020
$960 million estimated
revenue in 2020

21. My Prediction
● Acushnet Holdings Corp will continue to succeed
● Titleist will continue to dominate the Golf ball market

22. References
https://golf.com/gear/golf-balls/20-years-later-insiders-discuss-titleist-pro-v1-launch-vegas/
https://golfweek.usatoday.com/2011/05/20/acushnet-be-sold-fila-korea-123-billion/
https://www.acushnetholdingscorp.com/our-brands/default.aspx
https://www.pgatour.com/news/2013/09/06/the-evolution-of-the-pro-v1.html
https://www.amateurgolf.com/golf-equipment-reviews/Balls/23425/Just-Out--The-2019-Titleist-Pro-V1-and-Pro-V1x-golf-balls
https://www.scottycameron.com/bio/
https://www.owler.com/company/taylormadegolf
https://finance.yahoo.com/quote/GOLF?p=GOLF&.tsrc=fin-srch
https://finance.yahoo.com/quote/ELY/financials?p=ELY