2. INTRODUCTION : PRODUCT
HISTORY
1965 – Formulation of the Gatorade drink by Robert Cade, Dana
Shires, Harry James Free and Alejandro de Quesada.
3. 1967 - Stokely-Van
Camp acquires the U.S.
rights to Gatorade,
which becomes the
official sports drink of
the National Football
League.
1969 - Gatorade is
reformulated with
fructose after cyclamate
is
banned because of a
cancer link; orange flavor
is introduced.
INTRODUCTION : PRODUCT
HISTORY
4. 1983 - Quaker buys Gatorade
owner Stokely-Van Camp; fruit
punch flavor is introduced.
1984 - Gatorade enters the
Canadian market; a partnership is
formed with the NBA.
1987 - Gatorade expands to Asia.
1988 - Citrus cooler flavor is
introduced; the European and
South American markets are
entered; Gatorade Sports Science
Institute is opened.
INTRODUCTION : PRODUCT
HISTORY
5. 1989 - The first aseptic
(box) and plastic
packaging introduced.
1990 - Gatorade signs a
ten-year endorsement
deal with Michael Jordan.
1993 - Gatorade is
introduced in Australia.
1997 - Gatorade Frost is
launched.
INTRODUCTION : PRODUCT
HISTORY
6. 1999 - The first of Fierce flavors
debuts.
2000 - Propel fitness water is
launched; Pepsi acquires Gatorade
parent Quaker Oats.
2001 - Sports nutrition products
such as energy bars and energy
drinks debut.
2002 - Propel fitness water and
Gatorade Ice flavors are launched.
2005 - Record heat and military
use lead to a reported Gatorade
shortage in the United States.
