This canvas model is done by me in 2022 Feb for a course at EBU

1. Ethiopia:
Plastic water bottle
waste recycling
business in Harar City
of Ethiopia
Submitted By: Group 7
February 2022

2. Brief Overview of the Business Idea
• In 2011, Ethiopia banned importation of plastic products as part of the country's
green growth initiatives. However, import of such products continues due to limited
local production and supply.
• The population in and around the City of Harar in Ethiopia is renowned for
production, consumption and export of Chat.
• Chat (Catha edulis) is the Cash Crop for those areas and its leaves are chewed for a
stimulating effect. It is widely cultivated in the Ethiopian highlands of Oromia region
and is figured as Ethiopia's second largest foreign exchange earner.
• Large number of chat consumers commonly used bottled water to chew the leaves
and thus per capital consumption of bottled water in the area is the largest in
Ethiopia.
• Poor disposal of plastic bottles waste attributes to poor health, hygiene and
sanitation problems reported in the city
• This project idea is designed to ensure collection and recycling of disposed water
bottles in and around the city of Harar with an objective to improve environmental
sanitation and health hazards by removing plastic waste; to save foreign exchange
and facilitate the development of plastic recycling manufacturing sector by making
use of disposed water bottles as raw material.
• It is designed to address health and sanitation problems prevailing in the city;
substitute import of plastic bottles and save foreign exchange and meet raw the
demand of plastic bottles manufacturing firms in and around the city

3. 1. Value proposition
• Environmental: savings on health expenses,
tidy city, better waste management
• Economic: reduced cost of plastic bottles
(import substitution), job creation, waste
management
• Social: Improved quality of life (Less plastic
pollution in the drinking water)

4. 2. Customer segments
• The demand for plastic water bottles has been increasing at a
faster rate during the last 15-20 years.
• This demand is expected to increase due to expanding
demand for bottled water and increasing number of
manufacturers.
• This projected demand could be sufficient to absorb the
production of a small scale recycled plastic water bottles
reclaiming plant.
• If discarded plastic bottles are reclaimed and restored to their
original state, the local bottled water manufacturers could
use the recycled bottles rather than importing it from abroad.
• Various consumer segments such as bottled water
manufacturers & entrepreneurs
• Players of industrial symbiosis (cross-sectoral collaborators)
• Using sharing platforms where the products and services are
shared among customers

5. 3. Distribution Channels
•Outsourcing/contracting to
delivery service providers
•Direct agreement with
manufacturers

6. 4. Customer relationships
• Consumer education/awareness
creation and individual actions for
consumer retention.
• Feasible and sustainable business
environment for investors and
customers
• Positive regulations and policies for
long term sectoral promotion and
expansion

7. 5. Revenue streams
•Cost saving attributable to use of
recyclable material flow
•Diversification in circular products
and materials
•Government support such as tax
holidays or low tax rates

8. 6. Key resources
Waste plastic bottles will be collected from
various sources including hotels, public
gatherings, public waste disposal centers, etc
The main machinery required include granulator,
screw conveyor, washing equipment, two stage
dryer, storage tank, extruding/ palletizing
machine.
• Recyclable material (no waste burning)
• New technology (machinery)
• Financial support (market-based and public)

9. 7. Key Partners
• Local waste bottles collectors
• City municipality
• Plastic produce manufactures
• National and Regional governments
• Specific investors
• Specific supplier of other raw materials
• Specific financiers (Banks, insurances)

10. The main processing stages are
granulation, washing, drying, extrusion
and palletizing and packing.
• Collection of waste plastic bottles
• Reuse (prolonged use)
• Remanufacture (Product redesigning)
• Recycle and disposal of waste
• Delivery management and licensing of
agents/middle businesses
8. Key activities

11. 9. Cost structure
• Processing plant design and outlay
• Technology selection—mechanical and
electrical (Direct costs)
• Channel costs—raw material collection
and vendor selection