Visceral experience can change the way people feel, behave and live. How do you go about creating an experience that delights users? Kumi will discuss design leadership strategies for keeping the original vision on track while collaborating with various stakeholders.

1. feeling: what makes an
engaging product?

2. Kumi Akiyoshi

3. Kumi Akiyoshi

6. http://www.youtube.com/watch?v=DelJrP3P7tA

7. elements of delightful
experience

8. (*^^*)
playful+lightness

13. anthropomorphism
Sochi

17. community:
socially responsible

18. delightful experience can not
be created with aesthetic
alone

21. Yay!!

23. quality of craft

24. http://flickr.com/photos/73553/914737983/

25. http://flickr.com/photos/73553/914737983/

26. http://gizmodo.com/343641/1960s-braun-products-hold-the-secrets-to-apples-futur

31. elements of delightful
experience
playfulness+lightness
community: socially responsible
quality of craft

33. aesthetic
people
http://www.dekobokofriends.jp/

34. wearable ubicomp
brand
emerging
guidelines
themes aesthetic
technology
tangible
scarcity
ambient
various
devices
sketching
prototyping
design
design
aesthetic approaches
processes
visualization

36. content
usability branding
engineer
product
search design
advertising
marketing
event
hardware

37. aesthetic
people

38. silo buster

39. 7 tools

40. -1-
seek out cheerleaders!

41. -2-
spot workable solutions to
create achievable goals

43. first
impression
relationship
memory

45. -3-
give project a name

46. UI light.

47. -4-
impromptu review
present initial look & feel
to the right people
to get right feedback.

48. not sure
keep that
great
start

49. make it
not sure
bigger
keep that
?
great
start
!
0_0

50. make it
?
not I know when
sure
bigger
I see it
keep that
?
great
start
I like do we need
to change?
!
purple
...
keep that we’ve
great done that
keep
start
workin

51. make it content
?
not I know when
sure
bigger
usability branding
I see it
engineer
keep that
?
great
product
startI like do we need
design
to change?
!
purple
advertising
...
marketing
keep that we’ve
great done that
keep
start
workin

52. make it content
?
not I know when
sure
bigger
usability branding
I see it
engineer
keep that
?
facilitate well
great
tensionproduct
start I like do we need
design
information change?
to
!
purple emotional exchange
advertising
...
marketing
keep that we’ve
great done that
keep
start
workin

53. “can you add more purple?”

54. -5-
shake it up and
pare it down

56. -6-
brand liaison

57. -7-
build plug and play
design system to promote
consistency.

62. we delighted users by...
acting on the user feedback fast
improving perceived and actual
performance
refreshed outdated visual design
system to promote consistency across
multiple channels

63. 7 tools
1. seek out cheerleaders!
2. spot workable solutions & get agreement on
specific achievable goals
3. give project a name
4. impromptu review-present initial look & feel at
hallway to the right people to get buy-in.
5. shake it up and pare it down
6. brand liaison
7. build plug and play design system to promote
consistency.

64. elements of delightful
experience
playful+lightness
socially responsible
quality of craft

65. @kumi_
(* - )v
kumi@adaptivepath.com