2. Email is the medium of communication
that sends and receives messages
through specially designed computer
networks.
Email has become the most popular
communication medium
Due to high speed, low cost and
efficiency, email is most imp channel
of communication
3. Email messages help to reinforce
professional and business relations
Email can be used both as a means to
reach out to people outside an
organization and to send information
within an organization
4. Advantages of email
1. Speed
Speed is main advantage of email
Reaches destination instant
Can be send quickly to anyone anywhere in
world
Distance is immaterial
5. 2. Low cost
Low cost is yet another advantage of using
email
Doesn’t involve printing and copying
Less expensive than other channel-
postal,telephone
Size of message or the distance to the
recipient does not affect the cost
6. 3. Quick Distribution
Email makes distribution quick and easy
Message can be send to more than one
person at a time
No wasting of time
7. 4. Flexibility
Email allows complete flexibility during
composing and drafting.
While using email the sender may
edit,revise,modify and redesign messages
9. 6. Easy Upward communication
Email is less formal and structured than
letters and memos
10. Characteristics of successful
email
1. Concise
Email should not contain unnecessary
information
Should not have unnecessary explanations,
wordy expressions and exaggeration
should be avoided
11. 2. Correct
Accuracy is crucial to successful email
writing
Correct format and structure should be
used
Correct email address should be written
Email messages should be edited for
spelling, punctuation and grammar
mistakes
20. Guidelines for Email
Follow Established email
conventions:
Maintain norms of organization
It is imp for us to be familiar with the
established email conventions of
organization
Email is not used to send confidential,
complex, embarrassing or sensitive
information
