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MADE BY :
  SHREYA GOSAIN (MBA/4526/11)
DEEKSHA SHARMA (MBA/4528/11)
       ABHISHEK (MBA/4527/11)
MAJOR TOPIC AREAS
 Changing nature of work
 Diversity and age
 Goal setting
 Organizational downsizing
 Organizational justice
What is motivation ?
 The process that accounts for an individual intensity ,
 direction and persistence of effort towards attaining a
 goal
 It is the result of the interaction between an individual
 and the situation
 motivated person says ‘nothing is impossible ’ He will
 put his best effort .
FACT SHEET
 R-3 mart is major regional player in the retail industry and has
  100 of stores.
 A sharp decline in economy has put the management in a serious
  financial position.
 The firm had to close quite a few locations, reversing its
  expansion plans for the first time since it was incorporated .
 Hari Prasad is the vice president of human relation , has been
  struggling with how to address the issue with employees .
 A few angry blogs developed by laid off employees made the
  morale and public relation even worse .
 The company is changing in other ways as well. The average age
  of its workforce is increasingly rapidly .
MAJOR ISSUES OF THE CASELET
 The older workers has been a great asset to the company
    but they might leave the organisation if things get bad .
   The employees insecurity was taking a toll on attitude .
   Lack of advance notices and communications
   Lack of self confidence and moral .
   Vice president was himself not sure of how to respond to
    employees hopelessness
STRENGTH OF THE CASE
 The company had more qualified and experienced workers
 The vice president was motivated by a book named “man
  search for meaning” . He applied his lessons to his
  workforce .
 The company used performance management system .
 The company used different programs to motivate the
  employees .
 The managers were free to choose the program that suited
  best for them .
METHODS FOR MANAGEMENT
SYSTEMS
 PROGRAM1: providing employees with no information or
    opportunities for participation and continuing to stay the
    course .
    (traditional management )
   PROGRAM2: track employee absence and sick leave &
    sharing it with employees and giving feedback about things
    they can control .
   PROGRAM3:track sales and inventory replacement rates .
    As in program 2 information is shared but without
    feedback .
   PROGRAM4:sharing information and conducting weekly
    brain storming sessions .
   PROGRAM5:brainstorming without sharing information .
program     methods       No. Of   Average    Weekly       Monthly
                          stores   turnover   profit per   staff time
                                              month        cost
Program 1   Traditional   83       Mean=30%   Mean=3lak    _
            method                 SD=10%     h
                                              SD=1lakh
Program 2   Share         27       Mean=23%   Mean=4lak    1lakh
            absence                SD=14      h
            and sick                          SD=2.8lakh
            leave
Program 3   Share sales   35       Mean=37%   Mean=        2.24lakh
            and                    SD=20%     6.2lakh
            inventory                         SD=2.5lakh

Program 4   Share       67         Mean=17%   Mean=        3lakh
            information            SD=20%     7.9lakh
            and                               SD=3lakh
            brainstorm
Program 5   Brainstorm    87       Mean=21%   Mean=        2.5lakh
            without                SD=12%     8.2lakh
            informatio                        SD=2.4lakh
            n
SUGGESTIONS
i.    Employee involvement is necessary in this organisation .
      The underlying logic is that if we involve workers in the
      decisions that affect them . This will make employee
      motivated committed , satisfied and more productive .
ii.   Major forms of employee involvement
a)    Participative management : process in which
      subordinates share a significant degree of decision
      making power with their immediate superiors .
b)    Representative management :in which workers
      participate in decision making through a small group of
      representative .
c)    Quality circle :a work group of employees who meet
      regularly to discuss their quality problems ,investigate
      causes , recommend solutions and take corrective actions
      .
iii. To motivate people on their job it is necessary
   emphasise on the factor which is associated with the
   work itself such as recognition ,responsibility ,
   achievement .
iv. As in the case the HR team came up with the 5
   options for the management system . They think that
   the 4th method (sharing information and brain
   storming ) is the most effective method . We feel that
   5th method ( brainstorming without sharing
   information )is better in some aspects because some
   information should be kept confidential with the
   company otherwise there might be misuse of
   information.
 V. There should be organizational justice as while we
 are conducting the brain storming sessions there
 might be conflict between the employees regarding
 their ideas and opinions . Management should give
 proper explanations that why they are accepting a
 particular idea .
LEARNINGS FROM THE CASE
1.   A person should not be demoralised even if the situation
     had worsened.
2.   A person should have a clear sense of purpose .
3.   Sharing information with the employees so that they can
     perform better
4.   Employee should participate in decision making .
5.   Performance = f(A*M)
6.   communication between employees and top
     management should be there .
7.   Weekly brain storming sessions helps employee
     determine what they can do better in the future .
Look over the data and decide which method of management
system appears most effective in generating revenues and reducing
turnover . Which method appears least effective

 4th method is most effective . In this method managers
  share information and conduct brainstorming sessions .
This method increases the motivation level and they feel
  participative .
 Traditional method is least effective as in this no
  information is shared with the employees and no
  participation in decision making .
As the turnovers are high and revenue is low in this method
How does changing nature of workforce affect your conclusion
about how to manage retail employees
 To manage the workforce in a retail company it is
  important to change their attitude as it directly affects
  the customers and growth of the company
 By increasing the intrinsic factor employees are more
  likely to be satisfied and motivated to perform it.
Does the participation of a more experienced workforce help or
hurt these programs
 R3-mart average workforce is more experienced so they
  may have similar kind of thinking or view point which
  helps in implementing the programs .
 But on the other hand the avg work force is
  experienced so they may try to take the advantage of
  their experience
Are there any concerns you have about the data given .
Does the no of stores using a particular method influences your
conclusions

  Yes , by this we get to know which method is opted by
   the maximum stores .
  Higher the no of stores using a particular method
   higher will be the effectiveness of that particular
   method
Thank you

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Casestudy on managing motivation in a difficult econom

  • 1. MADE BY : SHREYA GOSAIN (MBA/4526/11) DEEKSHA SHARMA (MBA/4528/11) ABHISHEK (MBA/4527/11)
  • 2. MAJOR TOPIC AREAS  Changing nature of work  Diversity and age  Goal setting  Organizational downsizing  Organizational justice
  • 3. What is motivation ? The process that accounts for an individual intensity , direction and persistence of effort towards attaining a goal It is the result of the interaction between an individual and the situation motivated person says ‘nothing is impossible ’ He will put his best effort .
  • 4. FACT SHEET  R-3 mart is major regional player in the retail industry and has 100 of stores.  A sharp decline in economy has put the management in a serious financial position.  The firm had to close quite a few locations, reversing its expansion plans for the first time since it was incorporated .  Hari Prasad is the vice president of human relation , has been struggling with how to address the issue with employees .  A few angry blogs developed by laid off employees made the morale and public relation even worse .  The company is changing in other ways as well. The average age of its workforce is increasingly rapidly .
  • 5. MAJOR ISSUES OF THE CASELET  The older workers has been a great asset to the company but they might leave the organisation if things get bad .  The employees insecurity was taking a toll on attitude .  Lack of advance notices and communications  Lack of self confidence and moral .  Vice president was himself not sure of how to respond to employees hopelessness
  • 6. STRENGTH OF THE CASE  The company had more qualified and experienced workers  The vice president was motivated by a book named “man search for meaning” . He applied his lessons to his workforce .  The company used performance management system .  The company used different programs to motivate the employees .  The managers were free to choose the program that suited best for them .
  • 7. METHODS FOR MANAGEMENT SYSTEMS  PROGRAM1: providing employees with no information or opportunities for participation and continuing to stay the course . (traditional management )  PROGRAM2: track employee absence and sick leave & sharing it with employees and giving feedback about things they can control .  PROGRAM3:track sales and inventory replacement rates . As in program 2 information is shared but without feedback .  PROGRAM4:sharing information and conducting weekly brain storming sessions .  PROGRAM5:brainstorming without sharing information .
  • 8. program methods No. Of Average Weekly Monthly stores turnover profit per staff time month cost Program 1 Traditional 83 Mean=30% Mean=3lak _ method SD=10% h SD=1lakh Program 2 Share 27 Mean=23% Mean=4lak 1lakh absence SD=14 h and sick SD=2.8lakh leave Program 3 Share sales 35 Mean=37% Mean= 2.24lakh and SD=20% 6.2lakh inventory SD=2.5lakh Program 4 Share 67 Mean=17% Mean= 3lakh information SD=20% 7.9lakh and SD=3lakh brainstorm Program 5 Brainstorm 87 Mean=21% Mean= 2.5lakh without SD=12% 8.2lakh informatio SD=2.4lakh n
  • 9. SUGGESTIONS i. Employee involvement is necessary in this organisation . The underlying logic is that if we involve workers in the decisions that affect them . This will make employee motivated committed , satisfied and more productive . ii. Major forms of employee involvement a) Participative management : process in which subordinates share a significant degree of decision making power with their immediate superiors . b) Representative management :in which workers participate in decision making through a small group of representative . c) Quality circle :a work group of employees who meet regularly to discuss their quality problems ,investigate causes , recommend solutions and take corrective actions .
  • 10. iii. To motivate people on their job it is necessary emphasise on the factor which is associated with the work itself such as recognition ,responsibility , achievement . iv. As in the case the HR team came up with the 5 options for the management system . They think that the 4th method (sharing information and brain storming ) is the most effective method . We feel that 5th method ( brainstorming without sharing information )is better in some aspects because some information should be kept confidential with the company otherwise there might be misuse of information.
  • 11.  V. There should be organizational justice as while we are conducting the brain storming sessions there might be conflict between the employees regarding their ideas and opinions . Management should give proper explanations that why they are accepting a particular idea .
  • 12. LEARNINGS FROM THE CASE 1. A person should not be demoralised even if the situation had worsened. 2. A person should have a clear sense of purpose . 3. Sharing information with the employees so that they can perform better 4. Employee should participate in decision making . 5. Performance = f(A*M) 6. communication between employees and top management should be there . 7. Weekly brain storming sessions helps employee determine what they can do better in the future .
  • 13. Look over the data and decide which method of management system appears most effective in generating revenues and reducing turnover . Which method appears least effective  4th method is most effective . In this method managers share information and conduct brainstorming sessions . This method increases the motivation level and they feel participative .  Traditional method is least effective as in this no information is shared with the employees and no participation in decision making . As the turnovers are high and revenue is low in this method
  • 14. How does changing nature of workforce affect your conclusion about how to manage retail employees  To manage the workforce in a retail company it is important to change their attitude as it directly affects the customers and growth of the company  By increasing the intrinsic factor employees are more likely to be satisfied and motivated to perform it.
  • 15. Does the participation of a more experienced workforce help or hurt these programs  R3-mart average workforce is more experienced so they may have similar kind of thinking or view point which helps in implementing the programs .  But on the other hand the avg work force is experienced so they may try to take the advantage of their experience
  • 16. Are there any concerns you have about the data given . Does the no of stores using a particular method influences your conclusions  Yes , by this we get to know which method is opted by the maximum stores .  Higher the no of stores using a particular method higher will be the effectiveness of that particular method