1. Here, The advertisements are explained which I liked and not liked. 2. Detailed Analysis of Samsung Customer Service Campaign and Mentos Cinema Ad campaign.

1. ASPM SEMESTER-3
By Kshitij Garg
The Advertisement which I liked
the most and the one I Disliked !

2. What sort of Mood the Advertisement seeks to create.
How was the Connection with the AD.
Is the Advertisement relevant to the Audience.
RIght selection of the Actors.
Overall Quality of the Advertisement.
1.
2.
3.
4.
5.
PARAMETERS WHICH I LOOK FOR ?

3. Advertisement which I Liked ?
Lets Check out

4. SAMSUNG
Customer Service campaign
which was launched back in
2016.
Highest viewed advertising video
on youtube across all categories in
India with more than 200 million
views.

6. DETAILED ANALYSIS OF THE AD !
01 Relevancy
The AD was on point and justifies their tagline - We'll take care of
you, wherever you are.
It was able to deliver the confidence to its viewers that how much
a brand gives importance to its After sales services.
02 Connect
From Chandu ke bhere to the Singing show scene the AD was able
to create a emotional connect with the audience which is its
biggest Strength.

7. 03 Overall Quality
The main USP of the Ad is its location, it was shooted in the
beauty of Uttrakhand.
The Music also adds to the value. Composed by Mr Mohit
Chauhan.
There were no so called Stars or celebrities in the AD, Still it
manages to be on the top, credit goes to its storyline.

8. Advertisement which I NOT
LIKED ?
Lets Check out

9. Mentos
'Dimag ki batti jaale de' campaign
which was launched in 2015.
The campaign takes a dig at all
those people who ask Obvious-
esque questions.

11. DETAILED ANALYSIS OF THE AD !
01 Relevancy
The AD was not at all relevant. Here Mentos tries to associate
intelligence just by eating a candy.
02 Connect
The advertisement focuses more on feel good factor rather than
providing value to its customers.
The AD was still able to connect with the audience as it sounds
funny and thats the major USP for the brand.

12. 03 Overall Quality
The AD was created by Ogilvy & Mather and they faced criticism
for this because they are known for their Iconic ads.
The Storyline and the performance of the actors were decent
enough.

13. Sources
Youtube
Wilkipedia
SamsungIndia.com
MentosIndia.com