Julio is a student who wants to repay some loans before graduating. He has an idea to make money by selling t-shirts to other students over the summer. Julio has designed two different t-shirt prototypes - a red scoop neck t-shirt with the school logo and party slogan, and a white button-up shirt with a simpler logo. To decide which design to produce, Julio will conduct a survey to gauge student preferences and determine which shirt is more popular. The survey results show a slight preference for the red party shirt over the white simplistic shirt. Based on these findings, Julio concludes he should print both shirt designs but take pre-orders to minimize costs and waste.

1. Brihan Maharashtra College of Commerce (BMCC)
RESEARCH
METHODOLOGY
M.Com Sem -III
Guidance by : Dr. Seema Purohit, Principal BMCC

2. Hello, classmates! We
are Group NO. 23!
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3. Krushna Akele Baburao Joshi
BMCC
B225 B206
Meet the Group

4. Julio has decided to repay some of his loans
before graduating.
Since summer is right around the corner, julio is
pretty sure that he can make some money by
selling t-shirts to students on campus.
Julio has narrowed down the possibilities to two.
He’s given sketches to a local t-shirt printing
company, and they have made two prototype
shirts.
General Overview
Case Study BMCC

5. The red shirt
scoop neck
100 percent cotton.
logo of the school on the back of the shirt
Under the logo are the words “PARTY TIME at PU
UNIVERSITY!”
white collared tshirt
more conservative
button-placket,
50 percent cotton and 50 percent synthetic
materials.
simple, and small, version of the school logo on the
upper right-hand section of the front of the shirt.
Two shirts
look
something
like this:
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2nd
1st

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7. Julio has decided to gauge the relative markets for his two t-shirts by
running a survey.
Julio has no idea about the relative demand for the two t-shirt designs.
If he’s going to all the trouble and expense of having the shirts made up, it
would be
useful to know which of the two shirts is more popular.
problem discussed in case study
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11. Population specification
Unit of analysis specification
Sample size determination
Response rate and nonresponse treatment
demonstration of appropriate estimation and data analysis
Evaluation of sampling design
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12. Q.4 Interpret The Data In Reference To Julio’s
Management Dilemma
•Total 65 participants (34 Male & 30 Female)
•14 male voted for red 15 voted for white and 5 were neutral about the choice
•Out of 30 Female 16 voted for red shirt 14 voted for white shirt.
•30 participants voted for red shirt which is more likely to appeal party-goers
•29 participants voted for white shirt which is too simplistic
Julio's management dilemma's are as follows:
·to know relative demand for the two t-shirt
·to know which of the two shirts is more popular?
·Save trouble and expense of having the 2 shirts made up,
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13. Age - No Effect
Gender - No Effect
Lefty or Righty - No Effect
Income - No Effect
Gpa - No Effect
Report and Conclusion
of the case study
Effect of variable factors on preference revealed:
conclusion - Print both shirts by taking pre-booking orders
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14. Thank you!
Do you have any questions for us?