1. Higher Education Websites ::
Weaknesses, Trends, Opportunities at UNR

2. Higher Education Websites ::
Weaknesses, Trends, Opportunities at UNR
• Shared weaknesses amongst
higher education websites
• Current trends to combat and
overcome these weaknesses
• Opportunities for implementation
within UNR

3. Higher Education Websites ::
Shared Weaknesses
• Similar homepage design and layout

4. Higher Education Websites ::
Shared Weaknesses
• Opportunity for better organization
– Reduce information overload
– Maximize users’ time on the site
– Increase conversions

5. Higher Education Websites ::
Shared Weaknesses
• Opportunity for better organization, con’t

6. Higher Education Websites ::
Shared Weaknesses
• Incoming generation desires more social
experience

7. Higher Education Websites ::
Trends and Opportunities
• Inspiration from other industry websites
– Innovative design
• Johns Hopkins University
• University of Washington
– Cleaner, more simplified layout
• Boston University
• University of Denver

8. Higher Education Websites ::
Trends and Opportunities
• Incorporate messages from other channels to
the website in an interesting way
– St. Regis University

9. Higher Education Websites ::
Trends and Opportunities
• Discover and deliver what the next generation
of students desires
– Authentic and relevant content
– Social interaction and story-telling
• Cornell University
– Interactive elements
• University of Rochester

10. Higher Education Websites ::
Trends and Opportunities
• Ask for feedback
– University of Nebraska-Lincoln
– UCLA

11. Opportunities at UNR
• Student Life
– Addition of student blog
– Incorporate more student-generated content and
stories
• Degrees
– Less lists, more visual
• Admissions
– Social integration on page
– Stories of life at UNR
– Additional relevant links on page
• Campus maps, Schedule a Visit, Living on Campus

12. Thank you ::
Question & Answer