1. SPECIALTIES:
ADVERTISING
BRAND DESIGN
PRINT AND COLLATERAL DESIGN
PROMOTIONS
CONCEPT DEVELOPMENT
EVENT AND MEETING SIGNAGE
POINT OF PURCHASE DESIGN
PRESENTATIONS AND COLLATERAL
Design & Communication
KRISTA DERUVO JOHNSON
732 Mamaroneck Avenue, White Plains NY, 10605
914.714.9681 • kristadj@verizon.net • linkedin.com/in/kristadj
I was that kid who knew exactly what she wanted to be when she grew up, and
was fortunate enough to make it happen. Artist from birth, designer for over 20
years, and I am still doing what I love—using my skills to help businesses grow.
Along the way I’ve had the opportunity to work for both large and small
advertising agencies, in-house marketing departments and even ran my own
business for several years. These vast experiences have one common thread—
finding the best solution to the challenge presented through well-executed
design.
I’m passionate about creating visual solutions that spark the audience to take
action, while keeping ROI top of mind. While I work well as a one woman show,
I shine when part of a team of marketing professionals who can inspire each other
to develop dynamic programs.
5. PASTERNAK WINE IMPORTS • (800) 946-3110 • WWW.PASTERNAKWINE.COM
facebook.com/pasternakwine
twitter.com/pasternakwine
by Domaines Barons de Rothschild (Lafite)
Be part
of the
www.lafite.com
Légende, the taste of elegance.
“ It all started in the nineties. We wanted to offer our consumers a discovery of
the different terroirs and tastes of Bordeaux. A name had to be found. A name
that could live up to expectations. A hint to the Rothschild family and the rich
history of Château Lafite. A Légende was born. ”
Christophe Salin
President & CEO
As an inheritance of the wines produced from
their prestigious vineyards, Domaines Barons de
Rothschild (Lafite) elaborated a range of more
approachable wines for everyday drinking. Légende
was developed in five major appellations: Bordeaux
Rouge, Bordeaux Blanc, Médoc, Saint-Emilion and
Pauillac.
Légende is an opportunity to discover one of the
greatest wine regions in the World, Bordeaux,
and its different expressions and terroirs.
The production of the wines is
supervised by our oenologist,
Diane Flamand. Domaines
Barons de Rothschild (Lafite)
has made excellence in wine-making practices the basis
of its development. Diane elaborates wines following the
same approach: passion, discipline, humility, excellence and
harmony.
Design & Communication
CAMPAIGN - LÉGENDE
THE BORDEAUX DISCOVERY GAME
The Bordeaux Discovery Game is an interactive educational
game to be used at kickoffs, dinners, tastings. There is no
formal script - you may incorporate the game in any part of
the presentation.
Légende is an opportunity to discover one of the best wine
regions in the World, Bordeaux, and its different expressions
and terroirs. The postcard features the four of the applelations
of Bordeaux. The stickers use adjectives to describe the
wines from these regions. Ask your participants to challenge
themselves to match the description to the appelation.
PASTERNAK WINE IMPORTS • (800) 946-3110 • WWW.PASTERNAKWINE.COM
facebook.com/pasternakwine
twitter.com/pasternakwine
Saint-Emilion
Médoc Bordeaux
Pauillac
FRESH
&
PLEASANT
ROBUST
&
POWERFUL
EXPRESSIVE
&
ELEGANT
Harmonious
&
Silky
Round
&
Fruity
Complex
&
Well-
Structured
SOFT
&
SEDUCTIVE
Racy
&
Distinguished
Saint-EmilionPauillac Bordeaux Médoc
Now
you will know
everything about
the Bordeaux
terroirs.
by Domaines Barons de Rothschild (Lafite)
Be part
of the
IMPORTED BY: PASTERNAK WINE IMPORTS
(800) 946-3110 • WWW.PASTERNAKWINE.COM
CAMPAIGN FINANCED
WITH THE SUPPORT OF
THE EUROPEAN UNION
by Domaines Barons de Rothschild (Lafite)
Be part
of the
www.lafite.com
Légende, the taste of elegance.
“It all started in the nineties. We wanted to offer our
consumers a discovery of the different terroirs and
tastes of Bordeaux.
A name had to be found. A name that could live up
to expectations. A hint to the Rothschild family and
the rich history of Château Lafite.
A Légende was born.”
BORDEAUX ROUGE
ROUND & FRUITY
BORDEAUX BLANC
FRESH & PLEASANT
SAINT-EMILION
HARMONIOUS
PAUILLAC
ROBUST & POWERFUL
MÉDOC
ELEGANT
• Embodies Lafite tradition
and the prestigious terroir of
Pauillac to create a racy wine
of great elegance and finesse
• 70% Cabernet Sauvignon,
30% Merlot
• One of the most famous
appellations of Bordeaux,
Saint-Emilion produces red
wines with a distinctive
softness and approachability
• 95% Merlot,
5% Cabernet Franc
• This appellation embodies
the famed Bordeaux
trademark for harmonious
elegance and aromatic
complexity
• 60% Cabernet Sauvignon,
40% Merlot
• Spanning the left bank of the
Gironde River, Médoc is a
famed region that produces
remarkably well-structured
and complex red wines
• 55% Cabernet Sauvignon,
45% Merlot
• From Entre-Deux-Mers, one
of the largest appellations in
Bordeaux that produces 90%
of Bordeaux dry white wines
• 55% Sauvignon Blanc,
45% Semillon
IMPORTED BY: PASTERNAK WINE IMPORTS
HARRISON, NY • WWW.PASTERNAKWINE.COM
6. Design & Communication
CAMPAIGN - LAND OF LOS VASCOS
EXPERIENCE
LOS VASCOS
BRING EXCEPTIONAL TO THE EVERYDAY
90-91Grande Réserve Cabernet Sauvignon 2012
PTS
JamesSuckling.com 8/14
BRING EXCEPTIONAL
TO THE EVERYDAY
T H E L A N D O F
7. Design & Communication
SELLSHEETS
TOTAL ROSÉ WINES
ValueGrowth
VolumeGrowth
+41.8%
+20.3%
PASTERNAK LEADING THE WAY
NIELSEN REPORTS
SOURCE: NIELSEN 52 WEEKS, SEPTEMBER 2016
PASTERNAK SPARKLING WINES–OUTPERFORMING THE CATEGORY
PASTERNAK WINES ARE PINK HOT!
Out of 100+ Wine Companies as measured by Nielsen Off-premise
channels, PASTERNAK WINE IMPORTS was 1 of only 6 companies that achieved:
3 Double Digit Dollar Growth
3 Dollar % Growth exceeded Volume % Growth (Premiumization)
3 Premium Priced Portfolio (>$12 Average Retail Price)
B R E A K I N G N E W S
0
5
10
15
20
25
30
TOTAL
SPARKLING
PROSECCO SPARKLING
ROSÉ
FRENCH
SPARKLING
CHAMPAGNE
+9%
+27.1%
$
11.67
averageprice
$
12.13
averageprice
+20.6%
$
19.21
averageprice
VOLUMEGROWTH(%)
+12.2%
$
15.54
averageprice
+10.5%
$
52.13
averageprice
• Prosecco bringing new consumers
into the sparkling category
• No longer a special occasion wine–
all year long
• 60% of Volume in the $
8-$
20
price range
• Albrecht Rosé +52%
#
1 Best Selling Crémant d’Alsace in the US
• Valdo Prosecco +30%
Valdo #
1 Best Selling Prosecco in Italy
• Los Vascos Rosé
+40.8% Value/+31.8% Volume
• La Petite Perrière Rosé
+110.3% Value/+109.0% Volume
• Valdo Sparkling Rosé
+44.0% Value/+44.2% Volume
Rosé is just over 1% of Table wines, but growing at
+40% in Value
• Premium Rosés from France leading but not alone
- 54% French/46% All Other
• Summer & Female skewed–opportunity to extend
beyond summer and to more males
PASTERNAK WINE IMPORTS • (800) 946-3110 • WWW.PASTERNAKWINE.COM
facebook.com/pasternakwine
twitter.com/pasternakwine
SUMMER WINES UNDER $15
TO PAIR WITH BURGERS, RIBS,
TACOS & MORE
Wine expert Leslie Sbrocco shares her picks
for wines under $15 to pair with your favorite
summer foods.
About Leslie Sbrocco: An award-winning author, speaker, consultant, and television host, Leslie Sbrocco is known for
her entertaining approach to wine and food, as well as inspiring others to live a life of passion. Voted as one of the
Top 100 most influential people in the American wine business, Sbrocco’s engaging personality, humor, and ability
to connect with the audience – whether on screen or on stage – are her trademarks.
“The best all-purpose BBQ wine is pink. It’s a winner with a summer staple,
watermelon, but also work with everything on the table and off the grill. This
cheerful rose wine from the sunny South of France is dry, light and succulently
fruity. From a family owned winery, Saget, and priced at $10 a bottle, it’s a staple
for any table.”
JUNE 3, 2016
AS SEEN ON
CURRENT
ARRIVING APRIL 2016
PASTERNAK WINE IMPORTS • (800) 946-3110 • WWW.PASTERNAKWINE.COM
facebook.com/pasternakwine
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VALDO HAS A NEW LOOK THAT CELEBRATES
ITS HERITAGE AND LEGITIMACY AS
CASE
NEW tear-pack for improved retail
visibility that also includes the No. 1
Call-out and 90th Anniversary logos
90TH
ANNIVERSARY
NEW Anniversary neck stamp. Founded in 1926,
Valdo is currently celebrating its 90th anniversary
as one of the oldest Prosecco producers in Italy
NO. 1
NEW #1 Call-out Sticker. Valdo has been the single
Best Selling Prosecco in Italy for 15 years running
as measured by IRI scan data in Italy
FRONT LABEL
NEW Crest-like front label is confident and
memorable to complete the bold new look
THE PROSECCO LEADER IN ITALY
8. Design & Communication
CORPORATE COLLATERAL
DOMAINES BARONS DE ROTHSCHILD (LAFITE)
CHÂTEAU LAFITE ROTHSCHILD 2010
WINE ENTHUSIAST 5/13
100P O I N T S
DOMAINES BARONS DE ROTHSCHILD (LAFITE)
CHÂTEAU DUHART-MILON 2012
WINE ENTHUSIAST 5/15
94P O I N T S
DOMAINES BARONS DE ROTHSCHILD (LAFITE)
CHÂTEAU DE L’EVANGILE 2012
WINE SPECTATOR 3/15
94P O I N T S
DOMAINES BARONS DE ROTHSCHILD (LAFITE)
CHÂTEAU RIEUSSEC 2013
JAMESSUCKLING.COM 2/16
98P O I N T S
CHAMPAGNE BARONS DE ROTHSCHILD
BLANC DE BLANCS
WINE SPECTATOR 10/15
91P O I N T S
DOMAINES BARONS DE ROTHSCHILD (LAFITE)
LÉGENDE BORDEAUX ROUGE 2014
DECANTER WORLD WIDE AWARDS 2016 SILVER AWARD
90P O I N T S
96P O I N T S
+
JEAN PIERRE MOUEIX
CHÂTEAU HOSANNA 2010
ROBERT PARKER’S WINE ADVOCATE 2/13
97P O I N T S
JEAN PIERRE MOUEIX
CHÂTEAU LAFLEUR 2010
WINE SPECTATOR 3/13
94P O I N T S
JEAN PIERRE MOUEIX
CHÂTEAU LA GRAVE 2010
WINE SPECTATOR 10/13
CHAMPAGNE BARONS DE ROTHSCHILD
ROSÉ
WINE SPECTATOR 10/15
91P O I N T S
CHAMPAGNE BARONS DE ROTHSCHILD
BRUT
WINE SPECTATOR 10/15
90P O I N T S
BODEGAS CARO
CARO 2013
JAMESSUCKLING.COM 5/16
96P O I N T S
BODEGAS CARO
AMANCAYA GRAN RESERVA 2013
JAMESSUCKLING.COM 5/16
93P O I N T S
BODEGAS CARO
ARUMA 2015
JAMESSUCKLING.COM 5/16
91P O I N T S
LOS VASCOS
LE DIX DE LOS VASCOS 2012
JAMESSUCKLING.COM 8/14
96P O I N T S
LOS VASCOS
GRANDE RÉSERVE CABERNET SAUVIGNON 2013
JAMESSUCKLING.COM 5/16
92P O I N T S
LOS VASCOS
CARMENÈRE GRANDE RÉSERVE 2012
JAMESSUCKLING.COM 7/15
91P O I N T S
LOS VASCOS
CABERNET SAUVIGNON 2015
JAMESSUCKLING.COM 5/16
92P O I N T S
LOS VASCOS
CHARDONNAY 2015
JAMESSUCKLING.COM 5/16
92P O I N T S
LOS VASCOS
SAUVIGNON BLANC 2015
JAMESSUCKLING.COM 11/15
90P O I N T S
LOS VASCOS
ROSÉ 2015
JAMESSUCKLING.COM 11/15
90P O I N T S
DOMAINES D’AUSSIÈRES
CHÂTEAU D’AUSSIÈRES 2013
ROBERT PARKER’S WINE ADVOCATE 4/16
93P O I N T S
90 POIN TS PLUS CLUB
PASTERNAK WINE IMPORTS
10/28/16
BORDEAUX CRU CLASSÉ, FRANCE BORDEAUX, FRANCE
CHAMPAGNE, FRANCE
CHÂTEAU LAFITE ROTHSCHILD • PAUILLAC
Château Lafite Rothschild is one of only five classified “first” growths
and thus the designation as 1st er Cru in 1855. Baron James de
Rothschild purchased Château Lafite in 1868 and has remained
under Rothschild family ownership since. Carruades de Lafite is the
second wine of the Château.
CHÂTEAU L’EVANGILE • POMEROL
In 1990, Domaines Barons de Rothschild (Lafite) acquired Château
L’Evangile from the Ducasse family with the goal of bringing
sustained care and winemaking expertise to the operation. Initial
modifications included a more refined selection of the fine wines,
and the creation of Blason de L’Evangile as a second wine.The estate
stretches 13 ha between Château Petrus and Château Cheval Blanc.
CHÂTEAU RIEUSSEC • SAUTERNES
Château Rieussec was acquired by Domaines Barons de Rothschild
(Lafite) in 1984. Château Rieussec Classified as a First Growth in
1855 and is located in Fargues (adjacent to Château d’Yquem).
Rieussec is one of the biggest estates in Sauternes with 92 hectares
of vines, situated on the “communes” of Sauternes and Fargues.
CHÂTEAU DUHART MILON • PAUILLAC
In the early 18th century, Pauillac began widespread grape
cultivation at the urging of the Lafite lords. The 1855 classification
recognized the quality of Duhart- Milon’s soil by ranking it as the
only 4th growth wine in Pauillac. In 1962, Domaines Barons de
Rothschild (Lafite) acquired the property from the Castéja family.
Since the acquisition by Domaines Barons de Rothschild (Lafite) the
vineyards have been totally overhauled and the chais renovated.
CHÂTEAU LAFLEUR • POMEROL
Château Lafleur is located at the crest of the Pomerol plateau directly
adjacent to Château Petrus and contiguous to Chateaux La Fleur
Petrus, Le Gay, Vieux Château Certan and Hosanna. The vineyard
is 4.5 hectares in size, or approximately 9 acres “d’unseul tenant”.
The vineyard, though small, contains a great diversity of soil types.
It is the diversity of soil types that contributes the indescribable
complexity to the wines of Lafleur.
LÉGENDE • BORDEAUX
Légende is an opportunity to discover one of the greatest wine regions
in the World, Bordeaux, and its different expressions and terroirs thru
the eyes of Domaines Barons de Rothschild (Lafite). Légende was
developed in five major appellations: Bordeaux Rouge, Bordeaux
Blanc, Médoc, Saint-Emilion and Pauillac.
CHÂTEAU HOSANNA • POMEROL
In early 1999 the establishments Jean Pierre Moueix purchased the
Château Certan-Giraud in Pomerol.The property was divided into two
parts, one of which was sold. The remaining 12 acres parcel, located
on the plateau of Pomerol, was renamed Hosanna, it faces Petrus and
lies between La Fleur, Vieux Certan and Certan de May. The soil is a
beautiful red gravel with layers of clay.
CHÂTEAU GRAND VILLAGE • BORDEAUX SUPÉRIEUR
40 acres planted only to red grape varieties: 70% Merlot, 25%
Cabernet Franc and 5% Cabernet Sauvignon. The average age of
the vines is approximately 20 years. Appellation is Bordeaux and
the estate is located between Fronsac and Bourg. The terroir is made
of clay-calcareous soil and the estate is owned by Jacques Guinau-
daeau, owner and winemaker of the illustrious and very rare Château
Lafleur Pomerol.
CHÂTEAU LA GRAVE • POMEROL
“Pomerol Perfection”- One of the most elegant and accessible
PomerolsintheMoueixportfolio.Atrueexpressionofterroir.Balanced,
gentle, opulent and ages well, but approachable in youth.
CHAMPAGNE BARONS DE ROTHSCHILD
The three branches of the Rothschild family have joined forces
with Champagne families whose passion, for generations, has
been to produce exceptional wines. This unusual alliance offers
every assurance of a fine product, through shared know-how that
guarantees top-quality craftsmanship in the purest of traditions.
Drawing on their experience in the world of wine, the Barons de
Rothschild have again achieved excellence.
CHÂTEAU LA NERTHE • CHÂTEAUNEUF-DU-PAPE
Château La Nerthe is one of Châteauneuf’s oldest estates and a
benchmark producer of the region. Located in the heart of the AOC,
the 225 acres of Château La Nerthe’s vineyards are located in a
single block around the château and have been certified EU organic
since 1998. The classic Châteauneuf terroir of the famous galettes
dominates the on-average 40 year old vineyards.
PRIEURÉ DE MONTÉZARGUES • TAVEL
Prieuré de Montézargues is owned by the Richard family, proprietors
of Château La Nerthe and Domaine de la Renjarde. A former abbey
founded by monks in the 12th Century, the majestic Prieuré de
Montézargues stands deep in a protected corner of the Southern
Rhône Valley, in the Tavel AOC.
LES CASSAGNES DE LA NERTHE • RHÔNE VALLEY
A gateway to La Nerthe,offering the same flawless technical expertise
that consumers have come to associate with the Estate.
RHONE VALLEY, FRANCE
(800) 946-3110 • WWW.PASTERNAKWINE.COM WWW.FACEBOOK.COM/PASTERNAKWINE WWW.TWITTER.COM/PASTERNAKWINE
ALSACE, FRANCE
LUCIEN ALBRECHT - CRÉMANT
A legacy of quality since 1425 with wines produced from vineyards
in Orschwihr, Alsace. In the early 70’s, Lucien Albrecht, was one of
the three founding fathers of the regulated Crémant d’Alsace.Today,
Albrecht is the #1 selling Crémant d’Alsace in the U.S.
LUCIEN ALBRECHT - RESERVES
Albrecht “Reserve” wines are hand crafted with the goal of everyday
enjoyment. Offered in the traditional Alsace white wine varietals
of Gewurztraminer, Pinot Blanc, Pinot Gris, and Riesling, they are
perfect expressions of an exceptional terroir.
12. Design & Communication
EVENTS & SUPPLIER VISITS
Excellence,
it runs in
the family
Kindly RSVP to
Jordan Ross at
jross@pasternakwine.com
or 203-644-8299
Thursday 26th, 2016 at 6:00pm
MORELLO BISTRO • 253 GREENWICH AVENUE
PASTERNAK WINE IMPORTS CORDIALLY INVITES YOU TO A
Valdo Prosecco Dinner
JOIN US FOR A SPECIAL WINE TASTING
INTRODUCING THE WINES OF THOMAS GEORGE ESTATES & NOBLE TREE
JOIN US FOR A SPECIAL WINE TASTING
INTRODUCING THE WINES OF THOMAS GEORGE ESTATES & NOBLE TREE
WEDNESDAY, AUGUST 31ST
, 2016 6:30PM
13002 N DALE MABRY HWY TAMPA, FL 813.969.0001
WEDNESDAY, AUGUST 31ST
, 2016 6:30PM
13002 N DALE MABRY HWY TAMPA, FL 813.969.0001
WITH JEREMY BAKER
PRESIDENT
THOMAS GEORGE ESTATES & NOBLE TREE
WITH JEREMY BAKER
PRESIDENT
THOMAS GEORGE ESTATES & NOBLE TREE
Thomas George Estates, a Russian River Valley based winery dedicated to
the production of world-class, estate-grown, and small lot wines. Established
through the father and son team of Thomas and Jeremy Baker, the Thomas
George Estates portfolio consists of two independent brands: Thomas George
Estate wines dedicated to estate-grown Pinot Noir and Chardonnay from the
Russian River Valley AVA, and Noble Tree wines comprised of estate-grown
Sonoma County grapes with an emphasis on Cabernet Sauvignon.
Thomas George Estates, a Russian River Valley based winery dedicated to
the production of world-class, estate-grown, and small lot wines. Established
through the father and son team of Thomas and Jeremy Baker, the Thomas
George Estates portfolio consists of two independent brands: Thomas George
Estate wines dedicated to estate-grown Pinot Noir and Chardonnay from the
Russian River Valley AVA, and Noble Tree wines comprised of estate-grown
Sonoma County grapes with an emphasis on Cabernet Sauvignon.
PASTERNAK WINE IMPORTS • (800) 946-3110 • WWW.PASTERNAKWINE.COM PASTERNAK WINE IMPORTS • (800) 946-3110 • WWW.PASTERNAKWINE.COM
facebook.com/pasternakwine twitter.com/pasternakwine facebook.com/pasternakwine twitter.com/pasternakwine
CAMPAIGNFINANCED
WITHTHESUPPORTOF
THEEUROPEANUNIONCAMPAIGNSUPPORTEDBY
REGULATIONECN.1308/13
CAMPAGNAFINANZIATAAISENSI
DELREGOLAMENTOCEN.1308/13
excellence, it
runs in the family
IMPORTED BY
