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Jostens Case Study
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Jostens relies on the Digideck to maximize the value of their independent sales reps.
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Jostens Case Study
1.
WWW.DIGIDECK.COM –ClaudiaFierro-Poppen,DirectorofMarke ngatJostens “TheDigideckismorein-linewithtoday’sbusinessneeds.Welikethefactthat everythingisrightthereandveryeasytoaccess.Itallowseachofourrepstodeliver customized,professionalpresenta onsfromanyloca
on.Thepresenta onsareeasy toputtogetherforeachschool,andtheyremainconsistenttotheJostensbrand,” TheDigideckhasprovidedJostensanimmediateanalysisofthereturn onitsinvestment.Jostenshassolidifiedcontrolovertheirbrandina waythatwasn’tpossiblebeforeandeliminatedalldoubtastowhich productstheirindependentrepsarepresen ngtotheirendcustomers. Thesalesintelligencethey’vegainedfromthepla ormallowstorefine theirsalespitchandmoreeasilyiden fywinningtac cs. THERESULTS SALESINTELLIGENCEANDMANAGEMENTREPORTS Whichproductsarebeingpushed?Whatcontent isbeingused?Whichmessagesareworking?TheDigideckprovidesFierro-Poppenandherteamthe visibilityandsalesintelligencetheyneedinreal-me.Jostenscanseewhichslideshavebeenincludedin presenta onsandtheproductsthatwereintroduced.Thepla orm’smanagementreportsenablethemto clearlyunderstandwhoisusingwhat,whenthey'reusingit,andhowtheirperformancestacksagainsttop performingsellers. TheDigideckstreamlinestheprocessforbuildingpresenta onsandensuresbrandstandardsarealways followedbecausetheycanlockthecontentintheirmasterdeck.Salesrepsmaintaintheabilitytocustomize bypullingtheslidestheywantfromthemasterdeckandpersonalizingtheirpresenta onsforeveryclient byaddingtheirownslidesandac va nghotspotsforcustombrandingsuchaslogos. BRANDCONTROL-Asacloud-basedpla orm,theDigideckprovidesJostenstheabilitytogetmaterials outtosalesrepsina melyfashionwithupdatedcontentandready-to-useslides.Theirsalesteamisable toquicklypulltogetherproposalsandtheirmarke ngteamcanbeassuredtheyareonbrand. “TheDigideckconveystheexcitementandvalueofourmemorabilia.Westandapartwithengaging mulmediapresenta ons.Thepla ormhasbeenaboontooursalesprocessbyallowingustotailor custompresenta onsforeveryoneofoursalesreps,”saidClaudiaFierro-Poppen,DirectorofMarke ngat Jostens.“Impressingyourpartnerswithmorecompelling,morecustomizedandmoreeffec ve presenta onsbringsusthatmuchclosertodeliveringaposiveandrelevantbrandexperiencethatdrives demandforourbusiness.” THE‘WOW’FACTOR-TheJostenssalesteamis frequentlypresen ngtolargegroupsof millennials.Cap va ngtheseaudiencesrequires presenta onswhicharenotonlyinforma ve,but alsovisuallysmula ng. TheDigideckisaninterac vepresenta onso ware usedbymarke ngandsalesprofessionalsacross everysectoroftheeconomytobuildandshare dynamic,visuallyengagingpresenta ons customizedfortheirbrand.TheDigideckprovedto beaperfectfitforJostens,andwastheonly pla ormthatansweredallthreeoftheirkey challenchallenges. THESOLUTION Inshort,Jostensneededapla ormthat providedbrandcontrol,salesintelligenceand themulmediasizzlethatwouldimmersetheir targetaudiences. One…howcanwebesureourrepsareusingthe mostupdatedand melyproductinforma onto sell? Two…howcanwestayontopoftheac vityof oursalesrepresenta vestobestservetheir needs? TThree…arethepresenta onswe’recrea ng makinganimpactwithourconsumers? TheJostensteamwasfacingthreekeychallengesto maximizethevalueoftheirindependentsales representa ves. THECHALLENGE HOW JOSTENSRELIESON THEDIGIDECKTO MAXIMIZETHEVALUEOF THEIRINDEPENDENT SALESREPS CASESTUDYREPORT
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