Marketing I: Brad Coffey


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Marketing I: Brad Coffey

  1. 1. TIE Young Entrepreneurs Marketing Presentation Brad Coffey HubSpot @BradfordCoffey
  2. 2. What does a ‘Marketer’ do?
  3. 3. Seth Godin would say: <ul><li>Marketing is about every single interaction your customers have with you and your brand – so be ‘remarkable’ </li></ul> “ If you design a product for the average person you’ll design an average product”
  4. 4. Marketing Department <ul><li>Goal: Generate Traffic and Leads for the Business </li></ul><ul><li>Listen to the Customer </li></ul><ul><ul><li>Evaluating Customer Needs </li></ul></ul><ul><ul><li>Measuring the Market </li></ul></ul><ul><li>Communicate with the Customer </li></ul><ul><ul><li>Marketing the products and brand </li></ul></ul><ul><ul><li>Managing Public Relations (PR) </li></ul></ul><ul><ul><li>Stimulating brand discussions </li></ul></ul>
  5. 5. Listen to the Customer
  6. 6. Henry Ford <ul><li>“ If I asked customers what they wanted they would have said a faster horse” </li></ul>
  7. 7. Communicating with the Customer
  8. 8. Communicating with the Customer
  9. 9. Traditional Marketing Is No Longer Effective
  10. 10. Why Advertising Doesn’t Work
  11. 11. Internet Marketing Rethinking the approach to customer communication
  12. 12. Get Found by your Customers 75% of Clicks are on Organic Search
  13. 13. The Long Tail
  14. 14. Publish Content - Blogging
  15. 15. Will It Blend?
  16. 16.
  17. 17. Increase Effectiveness through Social Media
  18. 18. Size does not matter
  19. 19. Who you are does not matter
  20. 20. Thank You <ul><li>Bradford Coffey </li></ul><ul><li>HubSpot / MIT Sloan </li></ul><ul><li>[email_address] </li></ul>