IBM

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Krishna Kumar Pugazhenthi

An overview of IBM and its progress

Marketing

Thomas J Watson
sr.
FIRST PRESIDENT
IBM
International
Business
Machines
Corporation

Manufactures computer
hardware and software

ANALYTICS
CLOUD
COMMERCE
IT INFRASTRUCTURE
MOBILE FIRST
SECURITY

Market share dropped since it
outsourced its PC components

Now it has become a full
time global consulting
company

Proactive skills
Contraction defense
strategy
Pioneer advantage

Inability to solve challenging
problems.
Other firms overtaking it losing their
pioneer advantage.

DISCLAIMER
Created by Krishnakumar Pugazhenthi PSG TECH Coimbatore
during an Internship by Prof. Sameer Mathur IIM Lucknow.

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IBM

1. IBM

2. Thomas J Watson sr. FIRST PRESIDENT IBM International Business Machines Corporation

3. SLOGAN: “think”

4. What did it do in the past?

5. Manufactures computer hardware and software

6. Infrastructure Services

7. Consulting Services

8. What is it doing at present?

9. ANALYTICS CLOUD COMMERCE IT INFRASTRUCTURE MOBILE FIRST SECURITY

10. SMARTER PLANET

11. You tube video

12. Better water management

13. Lower traffic congestion

14. Health care solution

15. EVOLUTION

16. First IBM Computer in 1951

17. System 360 in 1964

18. First PC in 1981

19. INVENTIONS OF IBM

20.

21. Market share dropped since it outsourced its PC components

22.

23. Brand Rebuilding

24. Helped regain its market share

25. Deep blue

26. Defeated Garry Kasparov

27. Now it has become a full time global consulting company

28. Key to Success

29. Proactive skills Contraction defense strategy Pioneer advantage

30. Competitors

31.

32. Inability to solve challenging problems. Other firms overtaking it losing their pioneer advantage.

33. IBM What did it do in the past? What it is doing in the present? Evolution Brand Rebuilding Key to success and Risks

34. DISCLAIMER Created by Krishnakumar Pugazhenthi PSG TECH Coimbatore during an Internship by Prof. Sameer Mathur IIM Lucknow.

IBM

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