Why to promote medical tourism & the marketing strategy to promote medical tourism

1. International Market for Hospitals
By : -Krishna Kumar Jha
Mob: 91 8885283650
WHY TO PROMOTE
MEDICAL TOURISM

2. • ASSOCHAM : Indian medical tourism has an annual growth rate of 25 %.
• According to figures from the Indian High Commission. These 18,000 medical
tourists spent $260 million in scarce foreign exchange in the process. (Around
$15,000 ) per medical tourist.
• Approx. 1100 medical visa is issued by Bangladesh per month for medical
treatment in India
• Indian hospitals saw 18,000 Nigerians on medical visas in 2012
• 50 Million Americans are Uninsured or are Underinsured
• Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, Maharashtra and New Delhi
are fast emerging as the states where hospitals and clinics have the most
benefit from medical tourism.
Why to promote medical tourism

3. International Business
Products
• Cardiac treatment (30%) is the most popular product of Indian medical
tourism.
• Orthopaedics -including joint replacement (15%)
• Nephrology (12%)
• Neuro surgery (11%)
• Cancer (11%)
• Infertility (2-4%)
• All others account for balance (18%) of product demanded

4. Source of International Patient
• 38.6% from the SAARC countries
• 27.3% from African countries
• 11.4% from USA & Canada
• 4.5% from Gulf countries
• 18.2% from other countries that include Iraq, Dubai, Russia, and Myanmar.
Visa
• 68.2% Patient Medical Visa
• 31.8% Tourist Visa.

5. Medical
Traveler in need
of Med/Sur
Intervention
Source of
Information
Direct Referral
from Doctor
Word of mouth
personnel contacts
Media or Internet
Facilitation
Healthcare
Facilitator
International
Information center
of Provider
Guidance from
International
Insurance
Company
Finalizing
Logistic
Provide condition
background, test
result
Discuss Payment
details
Discuss with
international
insurance co.
Course of
Action
Discuss Course of
medical action at
information center
or through internet
Finalizing travel
plan/ Hotel or
guest house stay
Apply for Medical
visa/ Tourist visa
International Business Trigger Point
International Business
Model & Process Flow

6. Online Marketing Strategies for
international business
• Promotion through website
• Online advertisement
• Pay per click campaign for target country / city
• Promoting key medical accomplishment
• Online face to face evaluation of case with concern specialist
• Membership of International & national medical tourism association
• Advertise on partner hospitals web page
• International patient forum membership advertisement
• Medical tourism association website
• International medical tourism companies website
• Travel & tourism companies website

7. Medical travel
planners
Placidway
Surgery Planet
Global Choice
HealthCare
Travel
Agencies
Oman Airlines
Commonwealth Travel
(Singapore)
Hotel Groups
ITC-Welcome Group
Taj Medical Group (which has
aligned with various hotel
groups)
International
Insurance
Cigna
Aetna
AXA PPP
International
Tactical & Strategic Partners

8. Tactical
Partnerships
• Tie up with medical tourism
companies
• Association with medical
tourism facilitators
• Online marketing/ web
promotion, SEO
• Organizing CME program/
Health camps
• OPD at target countries
• Tie up with hotels, airlines,
embassies
• Limited focus on collaboration
and not considered as a major
revenue stream
Strategic
Partnerships
• Tie up with international
insurance companies
• Telemedicine & online
consultation, practice
• Co branding at international
level
• Long-term involvement with
industry partners
Strategic Business
Initiatives
• Opening information center
• Primary health clinics and
referral centers
• Association with medical
institution
• Participation in education,
training and research
programs
• financial investments with
long-term revenues in mind
Drivers for venturing
into International Operations
First Phase Second Phase Third Phase

9. 1. Research Article: Satisfaction Levels of International Patients Seeking Medical Care
From Tertiary Care Hospitals In New Delhi, India
Authors: Indu Grewal*, JK Das*, J Kishore**, Deoki Nandan*
Institution: *National Institute of Health & Family Welfare, Munirka, New Delhi, India
2. LOK SABHA SECRETARIAT
PARLIAMENT LIBRARY AND REFERENCE, RESEARCH, DOCUMENTATION AND
INFORMATION SERVICE (LARRDIS)
MEMBERS’ REFERENCE SERVICE
REFERENCE NOTE . No. 13 /RN/Ref./August/2013
3. Medical Tourism Development Strategy PS_401
Final ReportPrepared for:Industrial Modernization Centre
1195 Cornishe El Nil, Building of the
Federation of Egyptian Industries
Cairo, EgyptTeam
References: