販促コンペ　ミニストップ

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KoukiKoba

第13回　販促会議　企画コンペティション　販促コンペ応募作品

Marketing

コンビニ大手3社になくて、ミニストップにあるもの・・・
コールドデザートと多数の「呼び方」

コールドデザート
◎看板商品の「ソフトクリーム」 ◎夏の定番商品「ハロハロ」
競合他社にはない強み

多数の「呼び方」
ミニップ？
ミニプ？
ミップ？
ミニスト？
ファミリーマート
→ファミマ
ローソン
→ローソン
セブン＝イレブン
→セブン
ミニストップ
→
Twitter等SNSでも話題。この唯一性を競争優位に変える！

あなたの1票が歴史を変える！？
ミニストップの「呼び方」
全国一斉大調査
with SOF-PASS

SOF-PASSとは
• ソフトクリームのサブスクリプションサービス
• ターゲットはコンビニを「日常」使いする10〜20代
• 月額課金制。価格は¥800~¥1000程度。ローンチ予定の
ミニストップアプリ内でSOF-PASSを購入
• SOF-PASS画面を提示し、バーコードをレジにて
スキャンすることでソフトクリームを無料で購入可能
SOF-PASS
0000-0000-0000-0000
TARO YAMADA
※イメージ
まずは・・・

SOF-PASS GOLD
0000-0000-0000-0000
TARO YAMADA
ミニストップアプリ内のポイント交換景品やWAON
POINT利用商品に「SOF-PASSGOLD」へのランクアップ権を用
意。ランクアップでソフトクリーム以外のコールドデ
ザート（ハロハロなど）も無料で購入可能に！

全国一斉大調査
SOF-PASSを４Type展開！料金・サービスは全て同一
SOF-PASS
Type ミニップ
0000-0000-0000-0000
TARO YAMADA
ミニップ
SOF-PASSType ミップ
0000-0000-0000-0000
TARO YAMADA
ミップ
SOF-PASSType ミニプ
0000-0000-0000-0000
TARO YAMADA
ミニプ
SOF-PASS
Type ミニスト
0000-0000-0000-0000
TARO YAMADA
ミニスト
そして！！

◎タイプ別販売総数を集計
◎地域ごとの割合も併せて集計
長年の呼び方論争に決着！！！
ランキングに応じて特典が・・・？
？
？
？
大好きなソフトクリー
ムを好きなだけ楽しめ
る！学校帰りや仕事帰
り、「立ち寄る」では
なく「日常の一部」に。
ついついランキングが
気になってしまう！
頭の中はミニストップ
でいっぱい！？
まるで政党？
SOF-PASSはメンバーズ
カードです♪
ルーティンに
「美味しかった」
で終わらない
愛着がわく

街角の、憩いの場。
ちょっと立ち寄って、たっぷりの「美味しい」を。
そして、「楽しい」を。

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