Opportunity - High-Impact Customer Experience - Amex, Merivale and es
1. https://www.linkedin.com/in/koneshwaran/
Opportunity - High-Impact Customer Experience
Most of Sydney's good food lovers have experienced Est.'s unique hospitality. Est. and Merivale create
memorable experiences to last for decades. I thought there is no way I can book an experience at Est when
I heard it was shutting down, however surprisingly there were still plenty of spaces available before their
last day. At the same time, Amex was launching its own booking platform to book upmarket unique
restaurants.
Use case for Amex, Merivale Customer Experience with Geofencing.
When you walk pass George street, Sydney near Est., the Amex AU app could send a push notification to
draw attention to its platinum customers to book Est. This push notification can be targeted to customers
who have spent at one of Merivale's restaurants. I am sure most of the Amex members would love to
experience Est.
The solution is feasible with a combination of geofencing framework, the Amex app and Merivale’s
booking platform or integrated Amex Dining booking platform.
Why?
Bring customers back through real-time location based notification.
Hospitality group Merivale is closing one of its most iconic Sydney restaurants, Est., this year, according to
Good Food. Merivale CEO Justin Hemmes told Good Food the fine dining restaurant will close its doors
around Christmas. “We are replacing both lifts [at Establishment], which will take about four months, so it
is a good time to do it,” Hemmes told Good Food. “We’ll do a big renovation [in the Est. space] and move
the team over to the new mid-level opening at Coogee Pavilion.”
2. https://www.linkedin.com/in/koneshwaran/
Amex Global Dining Collection
Exclusively for Platinum Card® and Centurion® Members
Enjoy special access to reservations and customized experiences with world-renowned chefs at restaurants
that Platinum Card and Centurion Members love.
The Global Dining Collection brings you restaurants that Platinum Card and Centurion Members enjoy
dining out at all over the world.
Bluedot – A geofencing platform provider
Apps powered by Bluedot’s geofencing platform can message smarter and create frictionless experiences.
It creates Convenient, High-Impact Experiences
The location delivers an opportunity for targeted customers. Engage customers on their terms.
Bluedot helps companies unlock this opportunity through the mobile location by powering valuable, real-
world experiences for app users.
References:
https://www.businessinsider.com.au/merivale-est-closure-2019-10
https://www.americanexpress.com/us/credit-cards/features-benefits/dining/global-dining-collection/
https://bluedot.io/
App Notification
Est. is closing down. Exclusively for Platinum Card® and Centurion® Members - Book the special
experience again with our global dinning collection?
![https://www.linkedin.com/in/koneshwaran/
Opportunity - High-Impact Customer Experience
Most of Sydney's good food lovers have experienced Est.'s unique hospitality. Est. and Merivale create
memorable experiences to last for decades. I thought there is no way I can book an experience at Est when
I heard it was shutting down, however surprisingly there were still plenty of spaces available before their
last day. At the same time, Amex was launching its own booking platform to book upmarket unique
restaurants.
Use case for Amex, Merivale Customer Experience with Geofencing.
When you walk pass George street, Sydney near Est., the Amex AU app could send a push notification to
draw attention to its platinum customers to book Est. This push notification can be targeted to customers
who have spent at one of Merivale's restaurants. I am sure most of the Amex members would love to
experience Est.
The solution is feasible with a combination of geofencing framework, the Amex app and Merivale’s
booking platform or integrated Amex Dining booking platform.
Why?
Bring customers back through real-time location based notification.
Hospitality group Merivale is closing one of its most iconic Sydney restaurants, Est., this year, according to
Good Food. Merivale CEO Justin Hemmes told Good Food the fine dining restaurant will close its doors
around Christmas. “We are replacing both lifts [at Establishment], which will take about four months, so it
is a good time to do it,” Hemmes told Good Food. “We’ll do a big renovation [in the Est. space] and move
the team over to the new mid-level opening at Coogee Pavilion.”](https://image.slidesharecdn.com/opportunity-191215212438/85/Opportunity-High-Impact-Customer-Experience-Amex-Merivale-and-es-1-320.jpg)
