3. WHAT WE DID To truly understand the products USPs , we had to understand its competitors and its audiences. We engaged our audience . we hung out where they hung out, we chatted about what they chatted about , we ate what they ate... OK, that bit’s not true. But we did get under their skin and we found out what made them tick and how.
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5. RESULTS We generated positive consumer reviews in key publications, developing soundbites such as “ Motorola has really thought these frames through. Not only is the technology up to date, they’re not bad looking either” We secured coverage in tier one publications spanning consumer and vertical sectors including online, print and broadcast We generated over 8 million opportunities to see and hear – that’s more than 13% of the entire UK population!
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7. Like what you see? Get in touch with us at: Email: [email_address] Twitter: @komodopr Tel: +44 207 680 5520
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