4th coaching session

1. Coaching session 3
User-driven innovation group

2. Where are we now?
 Clarifying the
value proposition
 Designing the
Value network
 Validate
hypothesis with
leading users

3. Current value proposition
KIDIFIT. Perfect fit.
Functional value:
Access quality clothes at a good price
Cost/benefit value:
Save time not having to shop every time something is too small
Save time not having to sell or give away old clothes
Save on storage space and have a clutter free house
Socio-relational value:
Be part of a community of sustainability-oriented parents
Experiential value:
Have a personalised online shopping experience, follow your kids
fashion evolution, learn about the life of clothes

4. Value network
F the end users

5. Value network
the real user (cool
mum) p
VALUE CREATION FLOWS
 Product flow: access to
quality clothes for end user
 Monetary flow: monetary
exchange for kidifit
 Information flow: data on
end user preference for
kidifit

6. Value network
the suppliers p
VALUE CREATION FLOWS
 Product flow: access to
quality brands to be
distributed
 Monetary flow: monetary
exchange for suppliers
 Information flow: data on
end user preference to be
provided to suppliers

7. Value network
the enablersp
Logistics/deliveryPlatform developer
VALUE CREATION
FLOWS
 Service flow:
distribution quality
 Monetary flow:
monetary exchange
for service

8. Value network
the supportersp
Repairing/fixingWashing services
VALUE CREATION
FLOWS
 Service flow:
durability/hygiene/
quality
 Monetary flow:
monetary exchange
for service

9. Value architecture
profitability
Circular
system
Shared
value

10. Understanding users
https://docs.google.com/forms/d/e/1FAIpQLSdz9RLtJIEzqT7-
rA673YYNouZCB57zjiFADgnY7zJBUqRadA/viewform
Survey design:
- Currently waiting for
answers then analysis
- More than 30
respondants so far

11. Next steps?
 Fine-tuning
 Final
presentation
 Elevator pitch
 …