Udig4

43 views

Published on

4th coaching session

Published in: Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
43
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Udig4

  1. 1. Coaching session 3 User-driven innovation group
  2. 2. Where are we now?  Clarifying the value proposition  Designing the Value network  Validate hypothesis with leading users
  3. 3. Current value proposition KIDIFIT. Perfect fit. Functional value: Access quality clothes at a good price Cost/benefit value: Save time not having to shop every time something is too small Save time not having to sell or give away old clothes Save on storage space and have a clutter free house Socio-relational value: Be part of a community of sustainability-oriented parents Experiential value: Have a personalised online shopping experience, follow your kids fashion evolution, learn about the life of clothes
  4. 4. Value network F the end users
  5. 5. Value network the real user (cool mum) p VALUE CREATION FLOWS  Product flow: access to quality clothes for end user  Monetary flow: monetary exchange for kidifit  Information flow: data on end user preference for kidifit
  6. 6. Value network the suppliers p VALUE CREATION FLOWS  Product flow: access to quality brands to be distributed  Monetary flow: monetary exchange for suppliers  Information flow: data on end user preference to be provided to suppliers
  7. 7. Value network the enablersp Logistics/deliveryPlatform developer VALUE CREATION FLOWS  Service flow: distribution quality  Monetary flow: monetary exchange for service
  8. 8. Value network the supportersp Repairing/fixingWashing services VALUE CREATION FLOWS  Service flow: durability/hygiene/ quality  Monetary flow: monetary exchange for service
  9. 9. Value architecture profitability Circular system Shared value
  10. 10. Understanding users https://docs.google.com/forms/d/e/1FAIpQLSdz9RLtJIEzqT7- rA673YYNouZCB57zjiFADgnY7zJBUqRadA/viewform Survey design: - Currently waiting for answers then analysis - More than 30 respondants so far
  11. 11. Next steps?  Fine-tuning  Final presentation  Elevator pitch  …

×