The document discusses beacon technology, how it works, and its applications. Beacons use Bluetooth Low Energy to detect nearby smartphones and transmit location data. They enable contextual targeting and personalized experiences based on a user's proximity to beacons in the physical environment. The document provides examples of how beacons are used in retail, hotels, tourism, and more to improve customer experiences and drive business results.

2. We don't go online anymore.
We live online.

3. Contextual targeting

4. Personalised brand experiences

5. Offline = Online

6. Real world analytics

7. It’s not a chip, it’s not a technology.
It’s a new way to
experience the world.

8. Beacon Technology Buzz
Enabling Revolutionary Ways
to Connect
With Customers
Liam Crowe, Head of Marketing at Klyp

9. What are beacons, how do they work
and why you should care

10. What are beacons, how do they work
and why you should care
Comparing beacons and their benefits
over other existing technologies

11. What are beacons, how do they work
and why you should care
Comparing beacons and their benefits
over other existing technologies
Thought provoking use cases of
how beacons can be used

12. What are beacons, how do they work
and why you should care
Comparing beacons and their benefits
over other existing technologies
Thought provoking use cases of
how beacons can be used
Showcasing real world examples of
how beacons have delivered success and results

13. Low cost , low power transmitters
equipped with BLE that can be used to
detect proximity or micro location

15. You need an app,
beacons do nothing by themselves.

16. • Beacons are purely broadcasters
• Apps are the bridge between beacon and smartphone
• All logic is handled by smartphone and app
• No app, no action

17. Beacon transmits
small packets of data
which wake up a “listener”
to let it know that it’s there.
Oh, hi!

18. which then lets you calculate
proximity to the beacon
2-3M 3-10M 70M
Oh,
you’re
nearby!

19. Hello! Hey!
Howdy!
Hungry?
:-D
Hi!

20. NFC BeaconGPS

21. NFC BeaconGPS
Location

22. NFC
Near Field
BeaconGPS
Location

23. NFC
Near Field
Beacon
Proximity
GPS
Location

24. GPS NFC Beacon
Power
usage
High Medium Low
Range Unlimited ~20cm ~100m
Accuracy Low (outdoor only) Very high High
Cost Free Expensive $20 per beacon

25. Why it matters

26. Context
You can now deliver content and experience
to users based on precise proximity
to things in the physical world.

27. Forecast: US beacon installed base
Source: BI Intelligence Estimates
5M
4M
3M
2M
1M
0
We are here
2013 2014 2015 2016 2017 2018
Total
Retail

28. • Increase traffic
• Improve shopper experience
• Customer satisfaction
• Additional revenue
• Measure, measure, measure
Retail

30. Indoor
mapping

32. Wayfinding

34. Micro‑location
contextual
targeting

35. Personalised in‑store experience

36. Macy’s

37. Frequency
of visit
Pass by
a location
Walk into
a store
Engage and
likely to buy
First time vs
repeat visitors
Leave the store
too soon
Travel through
a zone
Time spent
in store
Real world analytics

38. US in-store retail sales influenced by
beacon‑triggered messages
2015
$4.1B
50
40
30
20
10
0
Source: BI Intelligence Estimates

39. US in-store retail sales influenced by
beacon‑triggered messages
Source: BI Intelligence Estimates
2015
$4.1B
50
40
30
20
10
0
2016
$44.4B

40. • Memorable experiences
• Simplified check‑in
• Targeted promotions
• Indoor navigation
Hotels and hospitality

42. Check-in

44. Indoor mapping
and wayfinding

46. Keyless entry
into rooms

48. In‑room
controls

49. Starwood Hotels and Resorts

50. • Walking tours
• Interactive education
• Enhanced customer
experience
Tourism

51. Wayfinding

52. Wayfinding
A
B

53. Scavenger Hunt
B
F
G
E
D
C
A

54. Crowd Management
Heat Map

55. Enhanced
multimedia
experience

56. Guided tour

57. Guided tour

58. The Rubens House

59. Industries that can leverage
beacon technology
HEALTHCARE RETAIL
ACCESS
HOSPITALITY EVENTS
INVENTORY
AUTOMOTIVE
TOURISM EDUCATION
HOME
AUTOMATION
FITNESS BANKING
TICKETING
POINT OF
PURCHASE

60. Nivea

61. Come and see me
for a Deeo beacon!
Get Find My Things app

62. Get started now!
Get Klyp Beacon Showcase app

63. Thank you!

64. Any questions?