2. GENDERLESS DESIGN IN RETAIL SPACE
concept realisation
CREDITS:
Photography & Styling by Kizzy Strodder
Exerts from Merging Kin project.
“There was a once a time when blurring gender stereotypes was
not accepted- we now celebrate the concept of wearing our
other halfs clothes as sign of ownership. Merging Kin presents
a Unisex conceptual department within John Lewis stores,
diminishing these once solid barriers within the Fashion Industry.”
“Concept Realisation is the ability to provide the primary idea and
the final outcomes, in the form of online platforms, grapic visuals,
stunning photography and conceptual films with trategic development
of display and PR. We see a capsule and timeless wardrobe
introduced to a reknowned and loved British High Street Store.”
3. GENDERLESS DESIGN IN RETAIL SPACE
concept realisation
CREDITS:
Photography & Styling by Kizzy Strodder
Exerts from Merging Kin project.
4. CREDITS:
Photography and Displays by Kizzy Strodder.
Exerts from MunchBox website 2015.
GENDERLESS DESIGN IN RETAIL SPACE
concept realisation
CREDITS:
Photography & Styling by Kizzy Strodder
Exerts from Merging Kin project.
5. CREDITS:
Web Design by Kizzy Strodder.
Exerts from kinbyjohnlewis.com and Merging Kin Project
WEB DESIGN and e-commerce
CREATING AN ONLINE PRESENCE FOR MERGING KIN
7. FASHION COMMUNICATION
TRI- PUBLICATION
“ TRI- publication celebrates the prosfessional success of women
through time, inspiring and motivated young women of todays society.
Fashion publication includes various skills- allowing myself to examine
fashion, lifestyle and graphic trends. With the aim of producing
a comtemporary visual and interesting tangible high end fashion
publication.”
“Conversing personal tastes and thoughts through captivating words
and aesthetically pleasing photography and illustrations using the
skills of styling, research and editing. “
CREDITS:
Styling, Photography by Kizzy Strodder.
Exerts from TRI- Publication 2015.
8. “TO OUR FUTURE”
CREATIVE WRITING
Youth today,
A future tomorrow.
Equality or inequality. Technology, yes.
Their future, it belongs to them. Pay and rights,
Working nights.
To get to their goal.
Young now,
Old later.
Opportunity follows.
Women and girls,
An oyster of a world.
A journey,
Starting with ripe pickings. Clicking buttons.
Standing up strong.
Issues of today disappear.
As,
Our girls, no fear.
Become.
We invite you,
To our future.
CREDITS:
Writing and Photography by Kizzy Strodder
Exerts from TRI- Publication 2015.
9. FASHION COMMUNICATION
PHOTOGRAPHY & LAYOUT
CREDITS:
Layout by Kizzy Strodder. Illustrations by Joseph Wager
Exerts from TRI- Publication 2015.
10. FASHION COMMUNICATION
ILLUSTRATION & LAYOUT
CREDITS:
Photography & Layout by by Kizzy Strodder.
Illustrations by Fran Rippon & Joseph Wager
Exerts from TRI- Publication 2015.
11. TREND FORECASTING
CREDITS:
Written, Research by Kizzy Strodder
Exerts from Trend Bible 2016 Forecasting Report
“ Looking in to two trends for the season SS16 in order to produce
an analytical research report with visuals focusing on texture,
fabric, colour trends (using Pantone) and ways in which this would
have an effect on lifestyle within culture, health and product.”
“South America a trend seen to be apparent in SS16 due to
social events that will lead to changes within interior, culture,
fashion, lifestyle and food. PEST analysis and analytical research
showed an introduction of bright colour, clashing texture will
be seen in Western cultures, merging with more taste within
English foods and cultural vibrance of tradition and carnival.”
“FENHAM FIESTA”
PANTONE 7740 C
PANTONE 7597 C
PANTONE 380 C
PANTONE 7668 C
PANTONE 122 C
12. TREND FORECASTING
CREDITS:
Written, Research by Kizzy Strodder
Exerts from Trend Bible 2016 Forecasting Report
“NU AGE ELDERS”
“ Looking in to two trends for the season SS16 in order to produce
an analytical research report with visuals focusing on texture,
fabric, colour trends (using Pantone) and ways in which this would
have an effect on lifestyle within culture, health and product.”
“Nu Age Elders explores the ideas of the older genderation having
a conciousness of technology within todays society. Reserach
and analytical reports in order to show colour schemes for this
trend and the idea of niche applications and techinological
talks in order to keep this genderation up to date and still
youthful. Showing a cultural and lifestyle change within SS16.”
PANTONE 552 C
PANTONE 421 C
PANTONE 350 C
PANTONE 7535 C
PANTONE 7514 C
13. PR STRATEGY & IMPLEMENTATION
CREDITS:
Filming, Photography & Styling by Kizzy Strodder
Exerts from “What do you stand for?” Film
“ A live brief creating a short fashion film simutaenously working
with an ePR strategy for the ‘What do you stand for?’ campaign.”
“Selecting a target customer, researching the history of
Youth Skinheads within the surrounding Newcastle areas.
Highlighting themes of family, brotherhood and tradition
whilst looking at the typical fashion trends and heritage of
the Dr Marten brand. Film and PR strategy have the aims to
inspire, educate and help build a strong sense of community
between Newcastle and the beloved Dr Marten brand.”
“WHAT DO YOU STAND FOR? CAMPAIGN”
14. CREDITS:
Filming. Photography & Styling by Kizzy Strodder
Exerts from “What do you stand for?” FilmW
PR STRATEGY & IMPLEMENTATION
“WHAT DO YOU STAND FOR? CAMPAIGN”
15. DIVERSITY IN PUBLICATION
IMPRINT PUBLICATION
CREDITS:
Styling, Photography by Kizzy Strodder.
Exerts from IMPRINT Publication 2014.
“Diversity in Publication has the aim to create a printed, tangeible
editorial product highlighting the issues of the lack of Diversity within
the Fashion Industry with collaboration with ‘All Walks among the
Catwalk’ Highlighting skills of journalism and the art of interviewing
alongside conceptual and unique styling and photography.”
“Thechosentopicof albinismtouchedof elementsof prejudisimwithin
thefashionindustryandthelackof “coloured”modelsinHighFashion,
looking into health issues and opinoins based around the condition
of albinsim. Themed editorial shoots showing the beauty of diversity,
creating a bright and light look throughout IMPRINT publication.”
16. CREDITS:
Styling, Photography by Kizzy Strodder.
Exerts from IMPRINT Publication 2014.
STREET STYLE
“MANLY DETAILS”
“DiversityinpublicationrequiredaStreetStyleshootlookingatdifferent
types of fashion from civilians. Selecting the genre of menswear I had
the ability to look at the variety of styles from males on the street. “
“With the topic of diversity, the idea of details on outfits was
an area of interest. Showing the ways in which different individuals
have unique takes or routines on a daily outfit, represented through
photography.Editedandlaidoutgraphicallytomatchthethemeof the
overallpublication-highlightingthemesof diversitywithinstreetstyle.”
18. GRADUATE ENTERPRISE
“MUNCHBOX”
CREDITS:
Photography & Brandings by Kizzy Strodder.
Web Design by Kasey Hartney
Exerts from MunchBox Website
“Graduate Enterprise consists of creating a small start up busines
targettingaspecificgapwithinthemarket.Producingbranding,market
research, a point of sale, a business plan and an online presence.”
“MunchBox is a small start up business, producing personalised
nutritional snack packs targeting customers with special dietary
needs and health concious individuals. Sourcing natural and
organic products with great nutritional value to sell to consumers.
Branding and packaging was key to fully represent the brand and
its values, working alongside online presence to increase traffic
and interest. Working as Managing Director my role consisted of
overseeing many decisions made within the business to ensure we
were targeting the right clientel and promoting our brand values.”
19. FASHION INTERPRETATION
“FOR YOUR EYES ONLY EXHIBITION”
CREDITS:
Graphics & Researh by Kizzy Strodder
Exerts from For Your Eyes Only Project
“Fashion Interpretation aimed to create a closer bond
between museums and popular culture. Complete research and
conceptualise , promote and design a fashion exhibition, using
tools such as past exhibitions and current popular events. “
“For Your Eyes Only, is a fashion exhibition curated around the ideas
of colour pyschology combined with iconic eyewear styles worn by
celebrities in the 20th century. An interactive echibition built up of
severalroomseachwithadifferentthemeandeffectonthe visualsand
the reprocussions on a individuals emotions. Taking inspiration from
childhood toys, early 20th century seaside amusements and futuristic
technologyinordertocreate athoughtprovokingexhibitiontestingthe
emotions of its’ visitors. PR, Market Research, Design are skills used.”
20. CREDITS:
Layouts ,Graphics & Promotion by Kizzy Strodder.
Exerts from For Your Eyes Only Project
FASHION INTERPRETATION
“FOR YOUR EYES ONLY EXHIBITION”
