Fashion photography is a genre focused on showcasing clothing and accessories. It is commonly used for advertisements and fashion magazines. Over time, fashion photography developed its own aesthetic of improving fashions through exotic locations and accessories. The earliest popular form of photography was the daguerreotype in the 1830s, but it was not suitable for mass production. In 1856, one of the first fashion photographs was published showing the Countess diCastiglion in her official court garb. In the early 20th century, advances in printing allowed fashion photos to be featured in magazines, helping the genre emerge. Richard Avedon further transformed fashion photography in the post-World War II era with his modern images of women.

1. Fashion Photography Created by: My Le Bui

2. Fashion photography is a genre of photography that committed to showcasing clothing and fashion items. Fashion photography is frequently conducted for advertisements, fashion magazine, or modeling portfolios. Over the course of time, this genre of photography has developed its own aesthetic in which the clothes and fashions are improved by the presence of exotic locations and accessories.

5. Photography was formed in the 1830’s, but the earliest popular method, the daguerreotype, was inappropriate for mass production. In 1856, Adolphe Braun published a book consisting of about 200+ of photographs of Virginia Oldoini, Countess diCastiglion, a Tuscan noblewoman at the court of Napoleon III. The image portray her in her official court garb, making her the first fashion model.

8. In the beginning of the 20th century, progress in halftone printing permitted fashion photographs to be featured in magazines. Fashion photography made its first emergence in a French magazine for example: La Mode Practique. In 1909, Conde Nast took over Vogue magazine and also contributed to the early development of fashion photography.

11. In the mid 1940’s as World War II draw near, the aim shifted to the United States, where Vogue and Harper’s continued their old rivalry. House photographers would shape the look of fashion photography for the subsequent decades to follow. Richard Avedon transformed the fashion photography and redefined the role of fashion photographer in the post-World War II with his ingenious images of modern woman.

14. But now with the change in time., every country has taken substantial measures to advance the field of photography.