This brochure brought together the key customer testimonials in the Nokia Siemens Networks' 3G for All campaign. At the time of the campaign, I was no longer personally involved in the production of testimonials; the content is from projects run by my colleagues. Please note that the content does not necessarily reflect the current situation with contracts or views maintained by the companies featured here.

1. The customer success
story continues

3. Contents
Introduction 02
Radio
Softbank Mobile 04
Elisa Finland 05
Saudi Telecom 06
Chunghwa Telecom 07
Zain 08
Core
Jilin MCC 10
MTN Syria 11
3 Austria 12
StarHub Ltd 13
3 UK 14
Services
PT Excelcomindo Pratama 16
Smart Communications Inc 17

4. Bringing 3G services to
market can be an exciting
and profitable opportunity,
as many Communications
Service Providers (CSPs)
across the world have
discovered. What’s more,
the process is actually
quite straightforward –
especially if you choose
the right technology and
business partner.
It helps to evaluate
potential 3G partners in five
key areas: business insights,
experience, technology,
products and services,
and planned evolution.
1) Business insight: providing the
ingredients of success
With our end-user insight studies, global
experience of 3G, and expert consulting
services, Nokia Siemens Networks is well
placed to help CSPs create a successful
3G business plan covering business
strategy, target segments, services, pricing
and payment schemes. Our knowledge is
also backed by thorough, independent and
cutting-edge industry research.
2) Proven experience: a worldwide footprint
72% of the world’s biggest 3G CSPs
depend on Nokia Siemens Networks for
their competitive edge. With more than
219 million end users connected using
our 3G networks via around 170 CSPs,
Nokia Siemens Networks is by far the
world’s No.1 enabler of 3G communications.
3) Technology approach: solutions
matched to your challenges
Solving complex technology challenges
requires a comprehensive solutions
approach. We combine technology and
services such as consulting to give you
exactly the answers you need, tailor-made
for your business. Our expertise
in supporting multi-vendor networks and
assured interoperability between 2G and
3G are crucial parts of our offering.
4) Products and services: technology
that works to your advantage
Flexibility and low operating costs are vital
to providing affordable 3G access to users.
This entails the deployment of networks
based on multi-radio access nodes
that enables frequency re-use, multiple
radio technologies and GSM/EDGE
interoperability and options for network
sharing. Nokia Siemens Networks can
provide all of these benefits to CSPs.
5) Technology and business evolution:
providing continued success
Our solutions help you add new voice and
data capacity cost-effectively. They also
allow you to limit service usage of heavy
data users – or up sell additional capacity.
What’s more, you can further differentiate
your service offerings by providing at
different prices a wider variety of data
packages with different data speeds,
quotas and priority levels. And when the
time comes you can even upgrade our
current 3G base stations to LTE with a
simple software upgrade.
3G: the customer success
story continues
2

5. The leading end-to-end 3G solution
Our end-to-end 3G solution supports your
business aims, from basic connectivity
to charging and billing plans.
• 219 million subscribers are connected
via our 3G networks – more than half
of 3G subscribers worldwide.
• 18 of the world’s 25 biggest 3G CSPs
depend on us for competitive edge.
• Market-leading 3G radio access solution
with around 170 customers, based on
award-winning (for example, GSMA and
CTIA) Flexi Base Station.
• Market-leading voice softswitch (MSC
Server) solution with 260 customers.
• IP Backhaul solution with more than
50 customers.
• Market-leading flat architecture,
direct tunnel packet core solution with
deliveries to 68 customers, already
operational in 37 commercial networks.
• Award-winning, market-leading NetAct™
Operations Support System (OSS) with
more than 400 customers.
• Convergent charge@once charging
and billing system with over 300
charging CSP customers globally
(both mobile and fixed).
• 3G/HSPA optimization projects
provided to more than 70 customers.
• Over 50,000 3G base station sites
designed per year.
• Managing over 250,000 2G and 3G base
station sites as part of our Managed
Services contracts.
3

6. Softbank Japan reduces power
consumption by 60% and saves 40%
in site rentals with Nokia Siemens
Networks’ Flexi BTS
Softbank Mobile turned to Nokia
Siemens Networks to help it achieve
its goal of lowering power consumption
as well as to stay green while
remaining nimble with its operating
costs. In Japan, the telco operates
50,000 base stations.
Built around our award-winning Flexi BTS unit – by
far the most energy efficient base station unit on the
market today – the Green Radio solution chosen by
Softbank is helping reduce overall network power
consumption by a staggering 60%.
Softbank was attracted to the low initial capital site
investment needed with the Flexi BTS as well as
the ability to accommodate high traffic simply via a
software migration, rather than through the installation
of more hardware.
The portability of the Flexi BTS also means that
Softbank Mobile can deploy the base station anywhere
in densely-populated Japan, where land space is at a
premium. This has resulted in easier negotiations with
various landowners enabling the CSP to save up to
40% on site rental costs.
“We have built up this relationship of trust with
Nokia Siemens Networks, and it is our goal to offer
good services that are competitively priced. Going
one step further, together, we could show the industry
the future in three to five years’ time. With this as our
mutual interest, Softbank Mobile wishes to continue
to work further with Nokia Siemens Networks.”
Mr. Junichi Miyakawa EVP,
Director & CTO Softbank Mobile Corp
4
Radio

7. Eager to connect with
customers beyond city limits
and take its 3G performance
promise nationwide, Elisa
Corporation chose the Nokia
Siemens Networks WCDMA
900 solution.
Many CSPs have invested in 900 and 850
MHz frequency bands, utilizing them to
offer GSM services. Now regulators have
begun to open these frequency bands
for WCDMA use. WCDMA refarming
provides an opportunity to improve service
experience for indoor users of 3G services
in a cost-efficient way, since the lower
transmission frequencies require fewer
base stations and penetrate interiors better
than the higher frequencies traditionally
used for WCDMA.
The solution is also a highly efficient way to
reach new users by extending 3G services
to sparsely populated areas. The solution
provides the following benefits:
• Wider coverage (for rural users)
• Better broadband quality
(for urban users)
• HSPA 900 allows operators to provide
broadband services from the GSM
900 base station grid (reduced need
to rent or build new sites)
• Unified management system for GSM
and WCDMA networks reduces costs
and improves service quality
A further benefit of the Nokia Siemens
Networks solution is its condensed carrier
spacing. Advanced filtering enables 3G to
run in 4.2 MHz of frequency instead of the
conventional 5 MHz. This leaves room for
GSM voice to run at full rate on the same
band instead of half rate, thus preserving
the highest speech quality for 2G users.
“Thanks to Nokia Siemens Networks’
Frequency Refarming solution, we are now
running WCDMA and GSM efficiently in our
900 MHz frequency allocation, enabling us
to extend our 3G services cost-effectively
from cities to the less populated areas
of Finland.”
Veli-Matti Mattila,
President and CEO, Elisa Corporation
5
WCDMA frequency refarming
for cost-effective 3G services
Radio

8. Partnering with STC to enable
the highest mobile traffic densities
ever recorded
The largest annual pilgrimage
in the world brings about
three million people to the
city of Mecca in Saudi Arabia.
Known as the Hajj, the event
is one of the most important
in the Islamic calendar. The
number of visitors is increasing
every year, and, along with
it, the pressure on the mobile
network in the five kilometers
square area.
In just one week, pilgrims during a recent
Hajj made 450 million calls and sent one
billion SMS messages. During peak hours,
traffic touches a phenomenal two million
erlangs. This surge puts extraordinary
demands on national operator Saudi
Telecoms Company (STC).
Since 2001, Nokia Siemens Networks has
been the sole GSM and 3G supplier to
STC during the Hajj. When the pilgrimage
is over, 90% of the network is drawn
down, and has to be put back up again
the following year. The temporary nature
of the Hajj adds one more dimension of
complexity to an already difficult challenge.
“Maintaining the quality of calls while
ensuring visiting pilgrims stay connected
has never been an easy task, but it is one
that we have been able to fulfil with the
support of Nokia Siemens Networks for
close to a decade now.”
Zaid Al-Shabanat,
STC
6
Radio

9. With the increasing adoption
of broadband data services at
rapidly declining tariffs, mobile
operators face the challenge
of providing additional capacity
within their transport networks
at optimized costs to maintain
profitability.
That’s why, when Chunghwa Telecom,
the largest telecommunications operator
in Taiwan with 95% market share in the
fixed and close to 40% market share in
the mobile market, decided to provide
enhanced, industry-leading 3G and HSDPA
(High-Speed Downlink Packet Access)
services to its subscribers, they contracted
Nokia Siemens Networks to roll out a
Hybrid Backhaul solution.
The hybrid network optimizes Chunghwa
Telecom’s existing assets. It transports
high-value voice services over E1 lines,
with packet transport being used for
data services. This makes it feasible for
Chunghwa to provide the high capacity
that bandwidth-hungry data services need
– especially because WCDMA operators
offer flat fee for unlimited data access,
usage patterns can escalate dramatically.
In such a situation, optimizing existing
assets significantly lowers OPEX costs.
“The expansion of our portfolio to include
wireless broadband services was an
important milestone for Chunghwa
Telecom and one that we successfully
achieved with the support of Nokia
Siemens Networks.”
Jen-Hon Lin,
President, Mobile Business Group,
Chunghwa Telecom
7
Chunghwa Telecom saves 60%
in high-speed internet with Hybrid
Backhaul solution
Radio

10. 8
Zain Bahrain puts
itself in pole position for LTE
Zain Bahrain is part of the Zain
Group, the pioneer of mobile
telecommunications in the
Middle East and now a major
player on the African continent.
To maintain its profile as an innovator in its
market, Zain Bahrain wanted to implement
immediate service improvements. But it
also wanted to future-proof its network, so
that service innovations could continue
to be phased in, without further costly
investment in infrastructure.
Working in partnership with Nokia Siemens
Networks, both aims were achieved
by making an early strategic transition
to an all-IP, flat architecture. Since
the implementation of Nokia Siemens
Networks’ unique Internet High Speed
Packet Access (I-HSPA) architecture, one
of the first improvements has been an
increase in mobile Internet access speeds
and network throughput.
However, in the longer term, Zain
customers can look forward to a real
‘click-bang’ Internet experience, thanks to
the introduction of LTE over the revamped
network, which will reduce latency to
between 10 and 20 ms.
This will be made possible by the ability
of the award-winning Nokia Siemens
Networks Flexi Multiradio Base Station to
evolve from WCDMA/HSPA and I-HSPA
to LTE via a software upgrade, rather
than hardware changes. This, in turn,
safeguards the future of Zain’s initial
capital investment.
“In today’s business, you have to pre-empt
what consumers want. In the mobile
broadband era we need a scalable
and versatile platform. Nokia Siemens
Networks is providing us with Flexi Base
Station, I-HSPA flat architecture, Evolved
Packet Core and software upgrade to LTE
that answers our needs.”
Mohammed Zainalabedin,
General Manager, Zain Bahrain
Radio

11. 9

12. 10
One month core network
deployment rockets China’s Jilin
When the Chinese
government awarded
3G licenses in early 2009,
JLMCC was keen to build
on its dominant market
position by being as early
as possible in launching
3G services. Fast time-to-
market was critical.
With time pressing, JLMCC chose Nokia
Siemens Networks to replace its existing
HLRs. As well as our commitment to a
rapid installation, a key factor in JLMCC’s
decision to engage Nokia Siemens
Networks was our strong local presence,
together with a high level of expertise
in swapping out HLRs, gained from
a large number of projects globally.
The solution involved swapping out
JLMCC’s existing HLRs for 10 Nokia
Siemens Networks HLRs located in
four cities, all of which provide service
to both 2G and 3G users. A new server
was also supplied to provide redundancy
for the main HLRs.
The solution also enables JLMCC to
keep one of its most important customer
promises – that subscribers would not
have to change their SIM or phone number
to enjoy the benefits of 3G and would only
require a new handset. The Nokia Siemens
Networks HLRs ensured that JLMCC could
meet this commitment.
“Thanks to prompt support, deep expertise
and highly reliable solutions from Nokia
Siemens Networks, Jilin MCC has been
able to launch into the critical 3G market
with a highly stable platform that will
support our future growth.”
Bo Jin gang,
President, Jilin MCC
Core

13. 11
MTN Syria has upgraded its core
network with the latest softswitching
technology. This includes the Nokia
Siemens Networks Net ActTM network/
service management solution as part
of the company’s drive towards an
All-IP network.
The first objective of the upgrade was to swap
the legacy core for new technology to reduce core
network elements and hence reduce operational
expenses. The second objective was to have
better support through a consolidated service
level agreement with the provider chosen. The
final objective was to have one operational team
managing this network instead of requiring several
sets of expertise for different core network vendors.
Since the market was moving rapidly towards IP
technology, the company decided to renovate all
its core switches, moving from a legacy into a state-of-
the-art R4 layer architecture network connected
to the IP backbone and thus taking a major step
towards an All-IP network.
“Operators today are looking for real partnership with
not only a supplier or equipment provider – they are
looking into a technology partner who can give a full
turnkey managed solution. MTN Syria is looking to
focus on the core business activity of an operator and
to outsource the non-core activities to a partner who
can do the full managed services of the network. We
selected Nokia Siemens Networks because of their
advancement and excellence.”
Abdallah Homsi,
Chief Technical and IT Officer, MTN Syria
Core
Successful network upgrade
in less than a year

14. 12
Low-cost core capacity boost
puts 3 Austria ahead in broadband
multimedia service delivery
With its high-speed wireless
network covering 94% of
the population, 3 Austria
has quickly established itself
as a disruptive force in a
market where mobile and
fixed broadband penetration
is relatively low. Using Nokia
Siemens Networks’ pioneering
Direct Tunnel technology, the
operator has cost-efficiently
increased its core network
capacity ten-fold in order to
maintain its double-digit data
revenue growth rate.
The main benefit of the Nokia Siemens
Networks Direct Tunnel solution is that
it facilitates data traffic handling in the
core network and thus ensures that data
delivery costs are optimized. To optimize
network data delivery costs, Direct Tunnel
functionality separates the control and user
plane traffic.
The business benefits of the Direct Tunnel
solution are dramatic. Not only does it
provide an immediate ten-fold increase
in data traffic capacity, but it also saves
around 30% of the projected capital costs
of a hardware based multi-SGSN approach.
“With their Direct Tunnel technology,
Nokia Siemens Networks offered
exactly what we needed to overcome the
bottleneck in our data network. Now we
can handle all the traffic our customers are
generating and more, and we have a real
strategic advantage over our competitors.”
Rico Chemnitz,
Head of Core Network, 3 Austria
Core

15. 13
StarHub takes a step closer to flat
architecture of LTE and cuts costs
by 30% with Direct Tunnel
StarHub is one of three
major CSPs in technologically
sophisticated Singapore. On
the mobile broadband front,
it has been phenomenally
successful in the last few
years, growing at 200% to
300% annually. Although it
expects growth to continue
at 200% in the coming year,
the company knows it has
to stay on its toes to maintain
a leadership position in
mobile broadband and
satisfy an ever-more
demanding customer.
In order to handle the current and
future demand for mobile data traffic
more efficiently, the CSP engaged Nokia
Siemens Networks, a communications
network solutions partner from the
company’s inception, to modernize
its 2G/3G converged core network.
In addition to the 3G core expansion to
21 Mbps data speeds with HSPA+, StarHub
also flattened its network architecture with
Direct Tunnel, an innovative, enhanced
functionality in 3G networks pioneered
by Nokia Siemens Networks that enables
operators to simplify their mobile packet
data networks. With Direct Tunnel, user
data traffic is routed directly from the radio
access network to the core network’s
Internet gateway node, bypassing the
control node (the SGSN) through which
data traffic is routed in existing networks.
.
“Nokia Siemens Networks helped us
get our break by providing a very fast
implementation, on time and to budget.
Everything worked, helping our customers
achieve speeds if not at 21 Mbps,
very close to 21 Mbps. Everything
went smoothly with no impact at
all [during implementation phase]
to our customers.”
Peter Cook,
Vice President of Mobile Engineering, StarHub
Core

16. Core
14
3 UK moving at Internet speed
3UK, one of Britain’s fastest-growing
and innovative
providers of mobile services,
is using the Nokia Siemens
Networks One-NDS-based
consolidated subscriber
data management solution
as a core component of its
business strategy. The
Nokia Siemens Networks
solution allows them to drive
new kinds of devices and
differentiated Internet
services into the market.
Although only the fifth-largest operator in
the UK, the company has major growth
plans, calling its strategy “Embracing the
internet.” 3UK is completely 3G-oriented,
focusing on mobile internet and offering
content-rich services and mobile broadband.
Many of the wide variety of services
on offer involve unique third-party
applications running on top of the
company’s network. Successful targeting
of these services makes high-quality
and unified management of subscriber
data indispensable to 3UK’s operation.
“Right at the heart of our network is
subscriber data – understanding who
our customers are, what they can do
and what their profile is. It‘s really quite
innovative services that we are trying
to push, so the usability of those and
integration into our subscriber
information is absolutely critical.”
Graham Baxter
Chief Technical Officer, 3UK

17. 15
We made the first ever LTE
call with commercial software
and a commercially available
base station.
Our LTE handover test
with fully standards
compliant software
Our Fast Track Voice
over LTE solution is
fully compliant with the
One Voice initiative.
More than 100 of our
customers already have
the LTE-ready Flexi
Multiradio base station.
1
We are the market was a global first.
leader with pre-LTE flat
architecture solutions
such as I-HSPA and
Direct Tunnel.
www.nokiasiemensnetworks.com/LTE
Copyright 2010 Nokia Siemens Networks. All rights reserved.

18. 16
Excelcomindo Pratama improves
multi-vendor network quality, efficiency
& traffic capacity with network performance
optimization services
As one of the three major players in
mobile network provision in Indonesia,
Excelcomindo Pratama (XL) has to
continually strive to differentiate itself
while retaining market share. The
company had focused on growing its
infrastructure and competing on price
in the past few years, but underwent
a strategic change in 2008 as market
conditions evolved.
“Our focus this year is on ‘quality improvement’,”
explained Dian Siswarini, Network Director, XL.
“We are focusing on network quality now that we
have sufficient coverage and capacity.”
The company turned to Nokia Siemens Networks
to optimize its network infrastructure, which was
supplied by a major competitor, in order to maintain
customer satisfaction.
The project helped XL raise the bar with key
performance indicators (KPIs): soft handover success
rate was improved by more than 80% and its circuit
switched traffic rate was increased by 150%.
XL had previously worked with Nokia Siemens
Networks on a service quality optimization project in
Bandung, so it was familiar with the stellar results that
Nokia Siemens Networks could achieve.
At Bandung, XL had also enjoyed significant
improvements in KPIs such as daily dropped
call rates and handover success rates.
“While all vendors will claim they are the best, the
proof is in the pudding. From our own experience,
Nokia Siemens Networks delivers the best results
close to a decade now.”
Dian Siswarini,
Network Director, XL
Services

19. 17
Lifting a brand the Smart way
Smart Communications is
the Philippines’ leading mobile
CSP, with more than 35
million subscribers. The CSP
is known as an innovative
telco as it pioneered many
3G services, such as e-wallet
and mobile e-commerce.
Staying at the top of the
game, however, is no easy
feat in the ever-changing
consumer market. To retain
its leadership position, the
CSP aims to make mobile
internet available to
every Filipino.
To fulfill its vision, Smart contracted
Nokia Siemens Networks to upgrade
its infrastructure to a High-Speed
Downlink Packet Access (HSDPA)
network in 2008 so that it can deliver
even more compelling mobile internet
services to its subscribers, which will
also bring the customer experience of
the Smart brand to the next level.
This is vital as Smart’s strategy for
business success is to retain and
grow its subscriber base by being the
first in the market with new and innovative
services. For instance, the operator is
already highly popular among the lower
average revenue per user
(ARPU) subscribers.
With the HSDPA network in place,
Smart will be able to penetrate
new accounts and stay ahead of
the competition.
“There is huge strategic value in
partnering with Nokia Siemens Networks.
Their contribution is in helping us to better
understand the consumers. And we can
leverage their global experience and
combine that with our local knowledge
to deliver more innovative services
to Filipinos.”
Danilo Mojica,
Head of Wireless Consumer Division,
Smart Communications
Services

20. www.nokiasiemensnetworks.com
Copyright © 2010 Nokia Siemens Networks. All rights reserved. Nokia Siemens Networks and the wave logo are registered
trademarks of Nokia Siemens Networks. Other company and product names mentioned herein may be trademarks or trade
names of their respective owners. Products and solutions herein are subject to change without notice.
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