This presentation on the creative project lifecycle is one that I give as part of our Communications Toolkit training series. It is geared towards those who are regularly asked to plan and execute creative projects but do not necessarily have a background in design and media creation. So if you are asked to produce a brochure, flyer, social post, etc. but don't know where to start, the Big Sandwich gives lays out how you should plan, what resources you will need, and how to measure your success.

1. Creative Project Lifecycle

2. uca.edu/toolkit

3. The Big
Sandwich

4. Creative Process
Gather the
ingredients
• Design Brief
• Research
Follow the Recipe
• Brainstorm
• Design
• Refine
Eat
• Approve
• Delivery
• Feedback

5. GATHER THE
INGREDIENTS
Project Summary – Deadlines
Creative Assets

6. Gather the Ingredients
Project Summary
– Project and Print Specs
– Mail (or distribution) Specs
– Required Approvals
– Answer the 5WH
Deadlines
– Production Timeline
Creative Assets
– photos, text, etc.

7. Gathering the Ingredients:
Production Timeline
Project Name Photography Writing Draft 1 Draft 2 Final Draft To Printer Expected In Hand
Greek Mailer April 18 April 18 April 20 April 25 April 27 May 1 May 15
Service Learning Mailer May 1 May 1 May 4 May 10 May 16 May 19 June 2
Tour T Shirt N/A N/A May 9 May 13 May 17 May 19 June 2

8. FOLLOW THE RECIPE
Brainstorm – Design – Refine

9. Courtesy of
http://www.stonesoupcreative.com/difference-logo-identity-brand/?
doing_wp_cron=1505939124.8383970260620117187500

12. EAT THAT SANDWICH
Approve – Delivery – Feedback

13. Questions?
Contact Kimberly Klotz
niversity Relations and Creative Services
kklotz@uca.edu
852-2620