Personal Information
Organization / Workplace
San Francisco Bay Area US
Occupation
Head of Marketing / Marketing Director
Industry
Advertising / Marketing / PR
Website
www.ninthdecimal.com
About
Marketing exec with almost 2 decades of creating successful marketing programs that move the needle. Launching my career in ROI-driven consumer direct marketing provided me with the foundational tools needed to become a strategic marketer. Since 1999 my focus has been on evolving emerging, innovative b2c & b2b2c companies, including developing, directing & implementing integrated marketing campaigns – online and offline.
Specialties:
-Integrated marketing strategies & campaigns
-Brand marketing (incl. 4 co. rebrands)
-Lifecycle marketing / CRM
-Customer acquisition / lead & demand generation
-Go-to-Market strategies
-PR / MarCom / social
-Sales enablement
-Public affairs / gr
Presentations
(1)Likes
(22)The CMO's Greatest Enemy -- delivered at SxSW 2017
Proof Analytics
•
7 years ago
KNOWLEDGE LUMAscape
LUMA Partners
•
7 years ago
Strategic marketing - Emerging Market & Global VS Local
Marine Escande
•
10 years ago
Digital, Social & Mobile in APAC in 2015
We Are Social Singapore
•
9 years ago
Digital, Social & Mobile in 2015
We Are Social Singapore
•
9 years ago
15 Startups to Watch in 2015 -2016 by Brian Solis
Brian Solis
•
9 years ago
JESS3 Presents - The Do's & Don'ts of Making an Infographic
JESS3
•
9 years ago
Excel charts & power point presentation
arodrigue046
•
12 years ago
Principles Of Power Point Design Manipulating Typography
John Fallon
•
14 years ago
eMarketer Webinar: Programmatic Advertising 2015 Outlook
eMarketer
•
9 years ago
Design Principles of Excel Dashboards & Reports
Wiley
•
9 years ago
Beyond Direct Response: How to Measure Success in Programmatic Branding
Digiday
•
9 years ago
#TweetSmarter with Data-Driven Insights from Twitter and HubSpot
HubSpot
•
9 years ago
"Inspiring Innovation" HSLU TEDx Event - "Resilience: Key to Successful Innovation"
Laurence Welford
•
9 years ago
Visual Virality
NewsCred
•
10 years ago
Digital Advertising Trends—Programmatic, Big Data, Native, Viewability
eMarketer
•
9 years ago
Programmatic 101 webinar slides ck 032714 final
IABmembership
•
10 years ago
eMarketer Webinar: The Omnichannel Challenge—Cross-Platform Attribution
eMarketer
•
10 years ago
eMarketer Webinar: Top Trends in Mobile Location-Based Advertising
eMarketer
•
10 years ago
Social Media Trends in 2013
Charlene Li
•
11 years ago
2012 Brunswick Investor Use of Digital and Social Media Survey
Brunswick Group
•
11 years ago
Personal Information
Organization / Workplace
San Francisco Bay Area US
Occupation
Head of Marketing / Marketing Director
Industry
Advertising / Marketing / PR
Website
www.ninthdecimal.com
About
Marketing exec with almost 2 decades of creating successful marketing programs that move the needle. Launching my career in ROI-driven consumer direct marketing provided me with the foundational tools needed to become a strategic marketer. Since 1999 my focus has been on evolving emerging, innovative b2c & b2b2c companies, including developing, directing & implementing integrated marketing campaigns – online and offline.
Specialties:
-Integrated marketing strategies & campaigns
-Brand marketing (incl. 4 co. rebrands)
-Lifecycle marketing / CRM
-Customer acquisition / lead & demand generation
-Go-to-Market strategies
-PR / MarCom / social
-Sales enablement
-Public affairs / gr