This document provides information from Kimberly Lord Stewart, the editorial director of Functional Ingredients magazine, targeting manufacturers of foods, beverages, supplements and cosmetics. It highlights upcoming trends in functional ingredients including fish oil, probiotics, prebiotics and superfruits. It also discusses regulatory issues manufacturers should be aware of such as FDA raids and warning letters for false health claims.

1. Kimberly Lord Stewart
Editorial Director, Functional Ingredients magazine
Kimberly.stewart@penton.com

3. Manufacturers of:
 Food and Beverage/Nutraceuticals
 Supplements/OTC Pharmaceuticals
 Vitamins/Minerals/Herbal Supplements
 Natural and Organic Foods
 Cosmeceuticals
From:
 North America
 Europe
 Asia

4. We put the
FUN
in FUNctional Ingredients

5. it
ingredient trends

6. It’s all about prevention

7. Function Over Form
 “There is an overwhelmingly strong
database of studies suggesting that the
quality of calories we eat has a huge
impact on our wellbeing and our risk of
chronic disease and longevity.”
 Dr. David Ludwig, director of Optimal Weight for
Life Program, Children’s Hospital Boston

8. What’s Hot…
 Fish Oil
 Probiotics
 What’s
 Acai Next….

9. From FDA Raids to FDA Praise…
Stevia
 PureCircle sees full
year profit up 420
percent
 * Sees 420 percent
growth in FY profit
 * FY sales of Reb A up
130 percent
 * Sees 85 percent
growth in FY sales
 * PureVia™ Reb A is
being tested by 100 F&B
brands

10. Fish oil….
One man’s pond scum…

11. Eat your bugs…more than yogurt…

12. Jeff D Leach, Paleobiotics Lab…talking
about prebiotics…
“We need
microbiologists
jumping on
Oprah's couch
about the
different types of
fibre all
Americans
should be
eating.”

13. Pre…what?
 “In some cases Benefits:
consumers may not  Weight loss
know the difference  Vitamin/mineral
between prebiotics and
absorption
probiotics and may
purchase one rather  Reduce infant infections
than the other, but they  Improve gut and immune
are buying into the health in elderly
health messaging.”  Blood Sugar Regulation
 Frost & Sullivan/NutraIngredients
May 2009

14. Acai
Superfruit or super hype?

15. Miracle Berry Taste Test

16. Next generation of superfruits
 GAC—70X more lycopene that
tomatoes
 Indian gooseberry/Amla –
cholesterol reducing properties
 Lychee, liver protecting properties
 Acerola—20X more vitamin C than
citrus
 Seabuckthorn—antioxidants and
omega-3s –6,7,9
 Maqui berry—very high in
antioxidants

17.  “Michigan man pleads guilty to
fraudulently marketing dietary Behind the Headlines
supplements $12 million illegal
Internet businesses could ultimately
cost 25 years in prison.” July 06,
2009
cGMPs
 “Dunkin' Donuts pulls drinks in
salmonella concern” July 06, Warning Letters
2009 for False Health
 “Swine flu phishing, false claims Claims
takes toll on the industry” May 01, FDA/Food
2009 Safety Actions
 “FDA seizes $1.5 million worth of
ingredients, citing contamination
and filth” May 07, 2009

18. Kimberly Lord Stewart
Editorial Director, Functional Ingredients magazine
Kimberly.stewart@penton.com