Brighton SEO Talk Deck
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The deck for my talk at BrightonSEO 2018. The talk was called "Mobile Video and How to Nail It" and was about why I believe the future of video content is mobile. Please get in contact if you would like any more info about the talk.
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Brighton SEO Talk Deck
- 1. Kim Slade TOUCH VIDEO ACADEMY Mobile Video And How To Nail It @TouchVideoAcad www.TouchVideoAcademy.com
- 2. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O ME IN 60 SECONDS
- 3. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O ME IN 40 SECONDS
- 4. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O ME IN 20 SECONDS
- 5. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O
- 6. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O WHY USE VIDEO?
- 7. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O • Video accounts for 74% of all online traffic (KPCB) • Almost 50% of people look for videos online related to a product or service before visiting a store (ThinkWithGoogle) IT’S WHAT PEOPLE ARE LOOKING AT.
- 8. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O • 64% of consumers on Facebook say a marketing video has influenced a purchase. (Animoto) • People who view a demo video are nearly twice likely to purchase than non-viewers. (Adobe) • 76% of marketers say video helped them increase sales in 2017 (Wyzol) VIDEO BUILDS TRUST AND CONVERTS.
- 9. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O • According to Buffer 43% of marketers say they would like to produce more video but cant afford it • Nearly all of my past clients have listed BUDGET as a barrier to producing marketing videos BUT IT COSTS.
- 10. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O TOP 5 REASONS TO CREATE MOBILE VIDEO
- 11. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O • 84% of social videos are watched on mobile devices (Animoto) • On average there are over 1,000,000,000 YouTube views per day on mobile (YouTube) 5) IT’S WHERE PEOPLE ARE WATCHING
- 12. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O 4) IT’S LESS INTRUSIVE Or…
- 13. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O
- 14. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O “I think this is the future” - Stephen Soderburgh, Hollywood Director 3) UNDERESTIMATED QUALITY
- 15. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O 3) UNDERESTIMATED QUALITY “There are so many extra things that you can do with a phone that you can't do with a normal camera,” - Dougal Shaw, BBC Journalist
- 16. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O 2) IT’S SIMPLE AND FAST Shoot > Edit > Share
- 17. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O “The best camera is the one that’s with you” – Chase Jarvis 1) IT’S A BARGAIN
- 18. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O TOP 5 TIPS FOR CREATING VIDEO ON YOUR PHONE
- 19. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O Always lock focus and exposure… TOP TIP 1) USING YOU PHONE…
- 20. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O Use the ‘Rule of Thirds’… TOP TIP 2) COMPOSING SHOTS…
- 21. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O Use the ‘Rule of Thirds’… TOP TIP 2) COMPOSING SHOTS…
- 22. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O Get a grip, flexible tripod and Microphone… TOP TIP 3) MINIMAL KIT MAXIMUM IMPACT…
- 23. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O Tell a story by using a variety of shots… TOP TIP 4) WHAT TO SHOOT… Example video shot on Friday morning.
- 24. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O Make it short …“All Thriller No Filler” • 73% of consumers decide weather they are going to watch a video to the end in under 30 seconds. • (Animoto) TOP TIP 5) HOW TO EDIT…
- 25. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O
- 26. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O THE FUTURE OF MOBILE VIDEO?
- 27. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O • YouTube continually sees around 100% increase on video consumption per year • Video traffic will be 82% of all consumer Internet traffic by 2021 (Cisco) • Smartphone traffic will exceed Desktop traffic by 2021 (Cisco) MOBILE VIDEO TRAFFIC WILL KEEP GROWING
- 28. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O PHONE CAMERAS WILL CONTINUE IMPROVING
- 29. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O • Learn how to shoot and edit quality video with just an iPhone in one day • Sign Up in the next 24 hours using code “brightonseo" for a 25% discount NEXT WORKSHOPS TOUCHVIDEOACADEMY.EVENTBR ITE.COM
- 30. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O KIM@TOUCHVIDEOA CADEMY.COM
- 31. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O QUALITY VIDEO IS NO LONGER ONLY FOR THOSE WITH BIG BUDGETS
- 32. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Touch V I D E O MOBILE VIDEO IS THE FUTURE GO NAIL IT
Editor's Notes
- WORKED AS A SOCIAL MEDIA AND CONTENT CONSULTANT AT BIG AGENCIES FOR BRANDS LIKE ROLLS-ROYCE AND COCA-COLA WORKING IN AN OFFICE EVERYDAY DROVE ME A BIT MAD
- Started an adventure company taking people on life changing expeditions. Got obsessed with making the best looking video content I could with the most minimal equipment and that meant using only a phone. I was selected by Apple store to do staff iPhone video training.
- Started Touch Video Academy to pass on my skills. This year I’ve already been to Sweden, Dubai, Rome, French Alps, India, Snowdownia. To make iPhone videos and give workshops for organisations like Natwest, OSL films and the Happy Start-Up School. I have event given a full workshop in nothing but a towel, but decided to spare you and leave that picture out of the slide.
- One of my first ever phone films What you can do with very little experience or kit This was shot and edited made using only an iPhone 5 and a cheap USB mic for the voiceover. I even had it on the wrong settings for some of the shoot.
- How many people here have been involved with creating videos for marketing? Just a few stats to demonstreight why video is important…
- https://blog.hubspot.com/marketing/state-of-video-marketing-new-data
- There is 100% a time and a place for getting a professionally made video. I am not suggesting that mobile totally replaces pro video productions. What I believe is that anyone can actually make impactful video content for a range of uses with only their phones, and in some cases it’s a better tool for the job.
- I am not suggesting that mobile video totally replaces pro video productions. There is a level of quality you cannot achieve with mobile. What I believe is that anyone can actually make impactful video content for a range of uses with only their phones, and in some cases it’s a better tool for the job.
- Sometimes large production values are wasted, because the end user might be watching the video on a 3 inch screen on the toilet.
- Two different common reactions from people when they see a large camera… The phone approach allowed me to capture the excitement from the day from the POV of one go the kids attending. The other camera crew had a nightmare.
- Most people picture video on you phone as portrait shaker footage that you can’t watch for more than 5 seconds but… Hollywood directors are adopting the phone to shoot feature length films. SS new film Unsane was shot entirely on an iPhone 7.
- You will see whole news reports on the BBC to CNN made on a phone without realising it.
- You can shoot, edit, and share from one device. The learning curve is far less steep than traditional video production. Content turnaround times can be so much faster.
- Breaks down the most common barrier Most people already have what they need in their pockets. That is why I think we should all be considering using mobiles as a serious video content tool.
- Get your phones out. I teach on iPhone as with android there are so many different styles of phone its hard to have one answer for all. Like it or not iPhones are the most commonly phones, especially within creative industries. But what I teach is directly transferable to any phone with an ok camera.
- Top tip on: How to use your phone… Unless intentional, having the focus move around or exposure change during a shot drops the quality like stone. SHOW HOW GET CROWD TO DO IT
- Top tip on: How to compose your shots…. SHOW HOW TO FRAME a shot Compostion – how you frame a shot
- HOLD UP YOUR PHONES Top tip on: How to compose your shots…. EVERYONE TAKE A CLIP USING THE RULE OF THIRDS
- Top tip on: What other kit you might need… SHOW KIT
- Top tip on: What to shoot… Timelapse to set scene - take shot of people entering BSEO Slowmotion to focus on detail - Slo-mo of ticket scanning Movement to give life - behind seat slide shot of talk.
- Edit tight. Over 73% of consumers decide weather they are going to watch a video to the end in under 30 seconds. And over 60% said they prefer videos under 1 minute long . (Animoto) Ad example
- I shot and edited only using my phone this for a Facebook, optimised to stay under 30 seconds.
- *Phone cameras and apps will continue to improve, I can see more and more video production companies simplifying to mobile devices. I will be staying ahead of this curve and you should too. *YouTube continues to see around a 100% increase on video consumption per year. *Smartphone traffic will exceed Desktop traffic by 2021 (Cisco) Globally, IP video traffic will be 82 percent of all consumer Internet traffic by 2021. It’s no longer be only those with big budgets creating great content that competes for customers attention and converts.
- RED makes cameras make worlds best cinema cameras, that are are used to shoot the new star wars films are making a phone. Serious camera companies are moving into the mobile arena. Using mobiles to create video will become more commonplace and
- team training or bespoke workshops. Or ask me any questions you may have.
- It’s no longer be only those with big budgets creating great content that competes for customers attention and converts.
- It’s no longer be only those with big budgets creating great content that competes for customers attention and converts.