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1 Copyright 2018. KimRosengren.com. All rights reserved.11
Loosening of
the status quo
(Awareness)
Committing to
change
(Interest)
Exploring
solutions
(Consideration)
Getting close
(Validating)
Committing to
solution
(Contract)
Sharing success
(Advocate)
Contact2ContractTM Journey Map
Frustrated.
Looks for answers
Defines budget,
resources, timeline
Meets high level
requirements
Determines solution
is viable
Approves pricing.
Signs contract..
Exec Briefs
Media
Prs Rls
Video
Infographics
Webinars
Client quotes
Data sheets
Email
Case Studies
Blogs
Online ads
Call templates
Assessments
RFP templates
Win themes
Sales PPTs
Technical
white papers
Demos
RFP content
References
D
D Contract
Kickoff
Win PR
Conference
speaker
Shares customer
experience.
Pre-implementation stats
Success stories
3rd Party contentD Best practice webinar

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Contact2 contract buyer journey map

  • 1. 1 Copyright 2018. KimRosengren.com. All rights reserved.11 Loosening of the status quo (Awareness) Committing to change (Interest) Exploring solutions (Consideration) Getting close (Validating) Committing to solution (Contract) Sharing success (Advocate) Contact2ContractTM Journey Map Frustrated. Looks for answers Defines budget, resources, timeline Meets high level requirements Determines solution is viable Approves pricing. Signs contract.. Exec Briefs Media Prs Rls Video Infographics Webinars Client quotes Data sheets Email Case Studies Blogs Online ads Call templates Assessments RFP templates Win themes Sales PPTs Technical white papers Demos RFP content References D D Contract Kickoff Win PR Conference speaker Shares customer experience. Pre-implementation stats Success stories 3rd Party contentD Best practice webinar