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Loosening of
the status quo
(Awareness)
Committing to
change
(Interest)
Exploring
solutions
(Consideration)
Getting close
(Validating)
Committing to
solution
(Contract)
Sharing success
(Advocate)
Contact2ContractTM Journey Map
Frustrated.
Looks for answers
Defines budget,
resources, timeline
Meets high level
requirements
Determines solution
is viable
Approves pricing.
Signs contract..
Exec Briefs
Media
Prs Rls
Video
Infographics
Webinars
Client quotes
Data sheets
Email
Case Studies
Blogs
Online ads
Call templates
Assessments
RFP templates
Win themes
Sales PPTs
Technical
white papers
Demos
RFP content
References
D
D Contract
Kickoff
Win PR
Conference
speaker
Shares customer
experience.
Pre-implementation stats
Success stories
3rd Party contentD Best practice webinar