1. Structured Negotiations: A Winning
Strategy for Technology and
Information Access
Lainey Feingold http://LFLegal.com @LFLegal
Linda Dardarian http://gbdhlegal.com

2. Presentation Overview
 What are Structured Negotiations?
 How have Structured Negotiations
increased accessibility?
 Nuts, Bolts.. and making it work
 Getting involved!

3. What are Structured Negotiations?
 An alternate to litigation for resolving access
claims
 A solution-driven cooperative advocacy
approach

4. Structured Negotiations: 18 Years
and 44 Agreements
Thousands of:
 Talking ATMs
Accessible web pages
Tactile keypads
Audio Pedestrian
Signals (APS)

5. Structured Negotiations: Even More
Thousands of
 Braille and Large
Print pages
Audio CDs
Employees trained
Hundreds of
Talking pill bottles
Audio description
headsets

6. Structured Negotiations: Who Said Yes
Bank of America Wells Fargo
CVS Citibank
Walmart Target
American Cancer
Rite Aid
Society
American Express
Credit Reporting
Companies And more.. Visit
Charles Schwab http:lflegal/com/neg
7-Eleven otiations for list

7. International Ripples of
Structured Negotiations

 Global corporations
 Global
manufacturers
 International
advocacy

8. Structured Negotiations: Key
Components to Start the Process
Grassroots Advocacy
Background Research
Opening Letter
Structured Negotiations
Agreement

9. Structured Negotiations: Key
Components During the Process
Information Sharing
Solution discussion /
testing
Experts and
Consultants

10. Structured Negotiations: Role of
Experts and Consultants
Partner vs. Adversary
Corporate Culture
 Choosing “Yes”

11. Structured Negotiations: The
Written Agreement
Fixing the Problem
Standards + Timing
Training
Monitoring
Enforcement
Money

12. TRAINING
Disability 101
Customer service
Tech

13. Keeping the (Access) Ball Rolling
Maintenance
Checklists
Customer service
Future releases

14. Monitoring and Enforcement
 Consumer feedback
 Testing
Reporting
 Meetings

15. Structured Negotiations: Publicity
Positive Press
Release
Intended Audience
Mainstream
Disability Community

16. Structured Negotiations: Money
 Payments to
individuals
 Payments to
organizations
Attorneys’ Fees

17. Structured Negotiations: Making it
Work

18. Active Patience

19. Flexibility

20. One Step at a Time
Pilot Agreements
Agreement Extensions

21. Learning a New Language
x
Defendant
Opposing Counsel
?
Discrimination

22. How can You Get Involved?
 Help with investigations
 Help with settled
matters
 New Structured
Negotiations

23. Learn More
HTTP://LFLEGAL.COM
HTTP://GBDHLEGAL.COM
@LFLegal
1-800-822-5000