Love Brand (Pride in Work) 2017
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I think that Kinguin as a company has lost it's identity. The reason is simple: no one is proud of the work they do. No one is celebrating their successes, most people have no idea when or how they hit success internally.
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Love Brand (Pride in Work) 2017
- 16. How do you beat yourself? 2013 $3,5 million 2014 $37,5 million (10x)
- 18. Success Community: 6,5 million Community savings: $150 million
- 19. Who are we serving? 2000 $37,355 2013 $33,883 (-20% avg)
- 21. Why How What Why: At Kinguin we believe that everyone should have access to great gaming experiences. How: Kinguin connects a community of buyers and sellers, on platforms and marketplaces that supports the free economy and personal rights of players. What: Kinguin helps millions of gamers save on every game.
- 22. Mission “Kinguin’s mission is to make great gaming experiences available to everyone, by building platforms, services and locations that supports the free economy and personal rights of players. “
- 24. $50 million Rocket ship: < 6 years Hot shot: 7-12 years Slow burner: 13 > years
- 25. Odds 550,000 new companies every year (US) 175 will make it to $100 million
- 26. Other level2 aggregators modularized fleet/dispatch, drivers commoditized trust modularized empty rooms/housing commoditized trust
- 29. So? 1) New Projects 2) Less Viktor 3) PRIDE IN WORK
Editor's Notes
- 350 employees. I have worked with Kinguin on/off for two years, as your official agency, as a consultant, now as full time. I hate big companies, I hate people who slow down the actual value creation in a business, because they want to feel important or look busy. Big companies are a slaughterhouse for creativity.
- Who are we?
- What is a “love brand”?
- Kinguin is right in between “liked” and “loved”
- So why am I here?
- Secondary market existed on Ebay and other auction places before Kinguin. But it wasn’t a great user experience. Discovery sucked (broad category structure, not designed for gaming) Transaction sucked (needed human action) Delivery+delivery time sucked (needed human action)
- Kinguin modularized supply, thereby providing superior discovery to anything available on the market. That brought in users, which brought in more suppliers, and the marketplace was born. Kinguin digitized the transaction process, allowing the company to scale globally at “zero” marginal cost.
- Over time we’ve changed
- How many of you in the room today was present back then? Kinguin is a very different company, because we are a lot of very different people. We have forgotten who we are.
- Startup classifications: $50 million
- How many of you in the room today was present back then? Kinguin is a very different company, because we are a lot of very different people. We have forgotten who we are.
- Startup classifications: $50 million
- The odds of starting a company that achieves $100 million or more within six years are 3.5 in 10,000
- HOW CAN THINGS NOW BE TOTALLY CRAZY?