The document provides tips and best practices for writing effective emails. It discusses when to use BCC versus CC, how to craft attention-grabbing subject lines, and tips for email length, attachments, and tone. Key recommendations include using BCC for emails to multiple external recipients, keeping subject lines short and specific, introducing yourself clearly, and proofreading messages carefully before sending.

1. Connecting Via Email
Kim Cullen, Director of Marketing
BidNet | SourceSuite

2. About Me
- Email Messaging Certification, February 2016
- Email Marketing Professional for 15+ years

3. Our Agenda
- When sending to more than one person outside your
agency
- Writing a subject line that will make it into the inbox
- Best practices for length of email, attachments and more

4. Stages of an Email
- Capture Attention (SUBJECT LINE)
- Open (Read Content)
- Click or Take Action
- Convert or Finalize Action

5. Don’t CC
When sending to more than one person outside your
agency
- Tell someone if you have copied another on the email
- Use BCC when sending out to multiple
- Use a 3rd party for these types of communications

6. Email best practice tips
- It’s good to talk first!
- Extra politeness is needed!
- Size matters
- Get on target

7. Email best practice tips
- Identify yourself clearly
- Proof read & edit!
- Don’t assume privacy
- Respond promptly

8. Examples of what NOT to do in an email

9. Examples of what NOT to do in an email

10. Examples a GOOD email

11. Examples a GOOD email

12. Subject line 101
* Infograph from Link Humans
- You need a subject line
- Shorter is better
- Important information first
- Specific & clear
- Personalize if possible

13. Subject line SPAM bound
* Infograph from Link Humans

14. Subject lines

15. Subject lines: Let’s write one

16. Emails to Vendors
- Pre-bid meetings, RFQ, RFP & award information
- Automate via bid system
- Name check & spell/grammar check
- BCC versus CC
- Know about ESPs

17. Great vendor letter tips
- If you have their first name, use it
- Links should be in text
- Attachments can be a hindrance
- Sometimes a call is needed

18. Emailing to colleagues

19. Connect with Me!
Email me or Message me on LinkedIn!
kcullen@bidnet.com
linkedin.com/in/kimcullenprather
Booth # 700