Ray White Balmain Company Profile.

1. Company Profile
A Little Bit
About Us
We’ve been an integral part of the Balmain community
for more than 40 years now, working tirelessly to earn our
reputation as an agency with the highest standards and
unsurpassed commitment to our clients.
As an established part of the local Balmain Our valued agents are regularly recognised
landscape, we originally formed in 1966 among the Ray White network’s top
operating under the name Baker Silver performers. Their marketing prowess, local
Real Estate. Independently owned and market insight and vast residential and
operated by respected local real estate commercial sales experience make them
identities Paul and Linda Cooper, who’ve a formidable team which can be relied
been involved with the business since upon to achieve consistently impressive
1979, our agency joined the Ray White results.
franchise in 1991 and has enjoyed the
support of the revered international brand
ever since.
We pride ourselves on the calibre of our
staff, the exceptional level of service we
provide and the honest, ethical approach
which is evident in every aspect of our
business.

2. Company Profile
A family
business
Ray White Balmain is truly a local success story, a family
business for nearly half a century that is now looking
towards an exciting future, with a new generation of the
family adding further strength to a solid foundation.
Ray White Balmain is a classic example Matthew although actively involved in the
of a family owned and operated agency, business from an early age joined the
offering personalised service with an company in 2003. Matt’s youthful drive
intimate level of involvement. and enthusiasm has been responsible for
the evolution of the agency’s cutting edge
Paul is a hands-on Principal, running the technology and marketing.
sales side of the business whilst his wife
Lin concentrates on property management Annalise, an accomplished make up artist,
as well as overseeing the team. The saw an excellent opportunity to join the
addition of their children Matthew and family when the office expanded to their
Annalise to the agency added a new level new premises and is now the smiling face
of strength, unity and enjoyment. on reception you’ll first encounter when
you drop by the office.
Along with their valued staff, the family
works together as a cohesive team to
bring a truly enviable level of service and
care to their clients.

3. Company Profile
How Can
We Help?
There are four key elements of our
business, each working hand-in-hand.
We’ll put together a tailor-made package
designed to suit your unique individual
requirements and real estate objectives.
Residential Sales Commercial Property Financial Services
No-one knows the local area better or Known as Ray White Commercial Inner Ray White’s recommended supplier,
is more attuned to the market than our West, our commercial division specialises The Loan Market provides a free home
expert sales agents – after all, they call this in the sale, leasing and management of loan service designed to save you time,
‘neighbourhood’, their home. Our team has commercial property assets, from offices stress and money. A professional Lending
access to an extensive database of clients and shopfronts to warehouse space and Manager will visit you and your prospective
and genuine registered buyers, providing retail outlets. Our experienced agents purchasers in the comfort of your own
the most effective marketing tool available. can provide astute advice on any of your homes, advising on the most suitable
Ray White Balmain Sales Consultants have commercial requirements. home loan products from well-known
the backing of skilled support staff, as well lenders.
as the extensive franchise connections Property Management
which help them achieve exceptional sales
results. Our experienced Property Managers
guarantee seamless management of your
valued investment property, providing
peace of mind and a stress-free leasing
experience. We carefully screen tenants,
conduct regular inspections, give informed
advice on rental prices and arrange
for cost-effective, rapid repairs and
maintenance by trusted specialists.

4. Company Profile
Selling
Methods
We understand that there’s more to selling your home
than simply putting up a For Sale sign. We’ll help you
select the right sales method for you and your property.
Sale by private treaty Sale by public auction Sale by tender
Your property is placed in our hands as Auctions are widely recognised as an This concept is similar to that of an auction,
exclusive agents for an agreed period effective method for achieving the best however a closing date for offers is
where we actively market the property and price in the shortest period of time. advertised, as opposed to going through
promote it at a predetermined price, which The campaign will run for a specified the auction process. Once again, this
may change depending on negotiations period, followed by the auction itself, creates a sense of urgency among buyers,
with buyers. This is a suitable method if which creates a sense of urgency and encouraging them to act before the tender
you’re not in a hurry to sell your home and competition among buyers, forcing them closes. Unlike a public auction, the sales
are willing to wait for a buyer. to act quickly in order to secure a sale. price remains confidential.

5. Company Profile
Innovative
Property
Marketing
We remain at the forefront of innovation
in property marketing, tailoring a variety of
mediums to give your property maximum
exposure.
Video marketing Editorials White Magazine
As a unique extension of your marketing We send editorial submissions to all of the Enjoying statewide distribution of more
campaign, we can arrange for a major publications such as the Sydney than 45,000 copies, Ray White’s coffee
professional video tour of your home. Morning Herald and Domain, providing an table-quality bound gloss publication
Video’s can then be viewed online from opportunity for your property to receive boasts the highest standards of
our website, it can be downloaded to valuable free editorial coverage. Our production and photography. Providing
an ipod or web phone, it can also be excellent relationship with property editors excellent exposure for your property in an
presented in a DVD displayed in our and the quality of our submissions means exclusive format, it’s available in numerous
reception and handed out at your open we achieve regular editorial placements. professional suites, cafes and Ray White
homes. Video is a new and particularly offices across New South Wales.
valuable tool to make your property stand Internet marketing
out from the rest. Email database
The web is rapidly becoming the premier
property search tool and research shows Our extensive database of clients and
that Balmain is one of the country’s genuine registered buyers provides a
top suburbs when it comes to internet valuable marketing tool from the first day
enquiry. Accordingly, our quality of internet your property is offered for sale.
presentation is a top priority. Your property
will receive worldwide exposure on our
award-winning site’s raywhite.com and
raywhitebalmain.com along with Australia’s
premier real estate portals realestate.com.
au, domain.com.au & homehound.com.au

6. Company Profile
The Finer
Details
The smaller details in life are
often the most important,
which is why we go that
little bit further to showcase
your home to perfection.
Professional photography Styling and enhancement Floor plans
As part of our professional marketing Ever increasing sophistication in our market As an added sales tool, we provide floor
service, we use widely experienced real makes property styling a worthwhile and plans drawn by professionals. This gives
estate photographers to present your financially viable undertaking. We work buyers specifications of dimensions and
home in its best possible light. They work with a number of top stylists who can fully layout and an approximate portrayal of
closely with our agents and vendors to furnish an unfurnished property or restyle a property’s true size – something buyers
achieve the perfect images, highlighting existing homes to realise their full aesthetic have come to expect and appreciate.
each property’s strongest features. potential. We also have professionals who
can attend to your garden, cleaning and
maintenance.