Gorakhpur Road Show & Outdoor Activity. Outdoor Led Wall

1. BTL ACTIVITY
LEADING ADVERTISEMENT AGENCY IN GORAKHPUR
THINK TEK MEDIA- Advertisement Agency
Reach Us At-
Vivek Srivastava- 09161 55 6261
Office - 0551 6508888
www.thinktekmedia.com
THINK TEK MEDIA
BTL or below the line activation, is one of the most effective forms of marketing as it
involves the consumer, unlike traditional forms of media. Even with a low budget, a lasting
impression can be made on the mind of the consumer. The flexibility of the medium allows
for endless innovation. BTL activation can be undertaken in any form such as van activation,
on-ground activation, etc. and can be customized according to the nature of the product.

2. MIRINDA VAN ACTIVATION
¨ Mirinda wanted to consolidate its position in the
market as a fun brand, especially in the smaller
villages in the country. The already successful
TV commercials were followed by a Van
activation started by us, at RWP. This van
activation involved targeting small villages with
a population up to 5000 people. To promote
their slogan of “Pagalpanti Bhi Zarrori Zai” a
series of fun engagement activities were
arranged. The activities revolved around the
concept of Pagalpanti or wackiness including
tongue twisters, mad games, etc. Winners of
these games were awarded branded prizes
and dealers were also involved in the activities.
This activation increased sales for the brand
and also helped to build better relations with
the dealers.

3. ABP NEWS SCHOOL ACTIVATION
¨ ABP News wished to increase their brand
awareness across schools in Uttar Pradesh. TTM
did this with the ABP school contact program. A
popular show on ABP, “Pradhan Mantri” was
showcased in the schools to increase the
awareness amongst students. Teachers were
also gifted DVD box sets of the show to further
create awareness through them, in the minds of
the students. All participating schools were
given certificates. With this school activation
RWP targeted over 30 towns, more than
110 schools and reached an audience
exceeding 60000 students. This activity
increased brand visibility and helped with
brand recall with this important demographic.

4. BTL Brand Activations- Aircel
¨ The strategy
¨ Creative development
¨ Design
¨ Fabrication
¨ Production
¨ Event Programs
¨ Execution of BTL
Activities

5. BTL Brand Activations- Yamaha, BSA & SONY TV