This document provides branding guidelines for logos, fonts, colors, and image styles. It specifies that the primary logo is for light backgrounds and the secondary logo is for dark backgrounds. Font and spacing guidelines for the logo are also outlined. The font "Cocon" is designated for use in all marketing collateral. Acceptable brand colors like Apple Green and Dim Grey are defined by their CMYK, RGB, and hex code values. Recommended image styles are also listed.

1. Branding Guideline

2. Logos
The primary colored logo should only used on light backgrounds.
The secondary white logo should only used on dark backgrounds.

3. 0.086 X 0.086 X
1 X 1 X
1 X
0.087 X 0.087 X
0.34 X 0.34 X
1.32 X 1.32 X
1.93 X 1.93 X
2.5 X 2.5 X
0.56 X 0.56 X
0.92 X 0.92 X
Logo Spacing
The spacing in the logo should ALWAYS be according to the diagram. The
measurement used is 1 X which is the height of the graphic leaf in the logo.

4. 0.5 X
0.5 X
0.5 X
0.5 X
1 X
Logo Spacing
Always make sure there is enough space on all sides of the logo. The space around the logo
should be the equivalent of 0.5 X which is the height of the graphic leaf in the logo.

5. Fonts
The font family “Cocon” is to be used in all marketing collateral.
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSs
TtUuVvWwXxYyZz - 1234567890 !?/.”^*@
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSs
TtUuVvWwXxYyZz - 1234567890 !?/.”^*@
Cocon Light
Cocon Regular

6. Colors
These are the LifeWorks brand colors. Apple green is to be used mostly in titles
and headlines. Dark grey is to be used in body text.
Apple Green
C:30 M:0 Y:95 K:0
R:191 G:215 B:59
#BFD73B
Dim Grey
C:0 M:0 Y:0 K:50
R:147 G:149 B:152
#939598
Olive Green
C:48 M:18 Y:75 K:0
R:146 G:174 B:104
#92AE68
Dark Grey
C:0 M:0 Y:0 K:80
R:88 G:89 B:91
#58595B

7. Image Styles
These are the images styles that are to be used in any collateral,