The document analyzes the impact of social media on brand communication in Bangladesh's telecommunication industry. It finds that over 30 million people in Bangladesh actively use social media, with 85% having at least 500 social connections. However, only 55% trust social media up to 50%. The study also finds that 50% of mobile phone customers learn about new offers and packages through social media. It recommends telecommunication brands invest more in social media and that social media platforms provide additional security features and customize default pages.

1. Impact of social media on brand communication:
A study on telecommunication industry in
Bangladesh
MD. Khalilur Rahman
ASH1510061M
bappynstu61@gmail.com

2. Research Objective
Research Methodology
Analytical Overview
Key Research Findings
Key Recommendations
Future Research
Directions

3. General objective
Specific objectives
To figure out the impact of social media on brand communication of
telecommunication industry in Bangladesh.
 To assess the pervasiveness of social media as a means of brand
communication
 To know what competitive advantage can integrated by social media

4. Research Methodology
Data Collection Method
Exploratory
Primary data: Questionnaire.
Secondary data: Websites, Books, Journals, Articles.
Population & Sample
Population: Bangladeshi people.
Sample: 60 respondents of my questionnaire.

5. Social Media Marketing Statistics in General
around globally
Social media platforms popularity in Bangladesh
Social media platforms prosperity in Bangladesh
Social media popularity in telecommunication
industry of Bangladesh
Social media structure in Bangladesh

6. Social media users:
0 20 40 60
FACEBOOK
YOUTUBE
INSTAGRAM
TWITTER
LINKED IN
OTHERS
58
52
34
11
6
12
Social Media Platforms
Average hours spent
28%
42%
18%
3%
9%
0-2 hours 3-4 hours 5-6 hours 6-7 hours 7+ hours

7. Amount of friends or
followers :
18%
30%
28%
15%
9%
0-500 501-1000 1001-2000 2001-3000 3001+
Trustiness:
18%
25%
25%
23%
9%
0%-20% 21%-40% 41%-60% 61%-80% 80%-100%

8. Numbers of brand
followed :
17%
27%
6%
17%
33%
0 to 5 6 to 10 11 to 15 16 to 20 21 +
Follow any telecom
brand?
67%
15%
18%
Yes No May be

9. Way of knowing about different package
and offer:
30
7
2 1
20
0
5
10
15
20
25
30
35
Social Media Televission Newspaper Billboard Others
No.
of
respondents
Media
Respondents finds their package &offers via social media

10. Key research findings:
 Over 30 million active social media users in Bangladesh.
 85% people have at least 500 friends in their social media.
 55% people have less than 50% trustiness on social media.
 50% customer of mobile phone operator can know their offer and
package by social media.

11. Key Recommendations:
 Role of ICT division should be more effective.
 Social medias should provide more features to their default pages.
 Social medias should assure more safety regarding hacking or other
risks.
 Telecommunication brands should invest more time and money.

12. Future Research
Directions :
 No. of respondents
 Others industry
 Organization based research

13. For your cordial patience
I’m here to answer you