Power Point presentation on Apple's The Greatest campaign

1. “The Greatest” Campaign
By Khadheeja

2. What is the campaign
about?
Apple believes accessibility is a human right.
The scenes in the campaign’s Short film
emphasize the innovative features like Door
Detection, Sound Recognition, Voice
Control, and more on Apple’s phones,
watches, and computers that allow people
with physical disabilities to access myriad
creative and life pursuits.

3. Why this campaign is important?
- It highlights how you can personalize the way you use your Apple devices.
- “Approximately one in seven people have a disability that affects the way they
interact with the world and their devices.”
- It promotes “Designing your app with accessibility in mind means prioritizing
simplicity and perceivability and examining every design decision to ensure that it
doesn’t exclude people who have different abilities or interact with their devices in
different ways.”

4. Apple’s Accessibility features can be categorized into 4,
they are:
Vision Hearing Mobility Cognitive

5. Work Referenced
“The Greatest | Apple.” YouTube, YouTube, 30 Nov. 2022, www.youtube.com/watch?v=8sX9IEHWRJ8.
Accessed 8 Mar. 2023.
Mothes, Kate. “A New Apple Campaign Shines a Light on the Diverse Possibilities of Accessible Tech.” Colossal,
16 Dec. 2022, www.thisiscolossal.com/2022/12/apple-the-greatest/.
Inc., Apple. “Accessibility.” Accessibility - Foundations - Human Interface Guidelines - Design - Apple Developer,
developer.apple.com/design/human-interface-
guidelines/foundations/accessibility/#:~:text=People%20use%20Apple's%20accessibility%20features,how%20the
y%20use%20their%20devices.