1. 15 Awesome Content Marketing
Ideas For 2013

2. Thought Leaders
Find at least three (or more) thought leaders in
your industry and build them into your content
plan.

3. Publishing Partners
Find potential publishing partners and launch a
content marketing project together.

4. Use Personas
Make it a top priority to focus your content to
personas.

5. Leverage SlideShare
Assign one employee to manage your SlideShare
account and have them figure out how to
leverage this tool as part of your content
marketing.

6. Limit Calls To Action
Make sure that every content landing page has
only one call to action. We want to limit
distractions!

7. Social Media Influencers
Update your list of social media influencers.

8. Everyone’s On The Marketing Team
Get every single employee who is not in
marketing involved in your weekly content plan.

9. Address Customer Pain Points
Sit down with every salesperson and ask them
what their customers pain points are and put in
place a plan to address each of them through
your content.

10. Answer Customer Questions
Generate a list of the top 100 questions coming
from your customer base and put in place a plan
to answer them through your content.

11. Address Customer Complaints
Ask whoever is in charge of customer service
what their top 10 complaints were this year and
build a content program to help address them.

12. Kill Crappy Press Releases
Stop doing the same old crappy press releases
and build them as engaging stories instead.

13. Mobile Friendly Content
Make sure that your content is easy to consume
on both smartphones and tablets. Mobile
consumption is here to stay!

14. Use Images Wisely
Get smarter with usage of images in your
content.

15. Start A Podcast
Start a podcast series for executives.

16. Read Non-marketing Books
Read one non-marketing book each month. This
will open your mind up to other content
marketing ideas.

17. Interested in learning more about content
marketing and other online marketing
strategies?
Visit us @ http://vysibility.com