The document discusses the process of designing a title for a film about Jack the Ripper. It describes early title ideas that were scrapped, research into fonts commonly used to portray Jack the Ripper such as serif fonts, and influence from newspaper cuttings. The final title design uses Arial Bold font with "THE" inside the R to reference the style of titles similar to the film The Town, and avoid having "THE" separated from the rest of the title.

1. Coming up with a name. When deciding what I should call my film I thought of a few my earlier names
were; The Presiding – The Knox Ripper – Whitechapel, all in which I scrapped.
THE NAMING AND DESIGNING OF MY TITLE
Kevin Ntueba

2. DESIGNING THE TITLE
• Once I had decided what to call my film I went about designing what the title should look like in
terms of font. I figured since my film was referencing Jack the Ripper I should explore texts that
were used to relate to him.
• The fonts that were commonly used to portray Jack the Ripper were Serif. I found the image (on
the right) of a newspaper cutting which I liked, I decided to use the idea of a bold fold which is
also commonly used in posters,

3. FINAL IDEA FOR TITLE
I decided on a final idea for my Title, the font is Arial Bold. I felt that the ‘The’
in the title when separated like in the title on the top right of the page, looked
less appealing to the audience. I decided that the “THE” would be inside the
R like the words THE is in the title in The Town Film Poster.