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Webinars and podcasts
- 1. Webinars and Podcasts Kevin Mulryne
- 2. Kevin Mulryne • 1993 Primary teacher • 2000 Webinars for ECOS • 2006 E-Learning Specialist, NCSL • 2010 Podcasting • 2011/12 European Podcast Awards • 2014 Edublog Finalist, Best Educational Use of Media • 2015 Finalist, UK Podcasters Awards • 2015 number 3 in iTunes Photography by William Mulryne
- 3. So far… • Podcast episodes: • Webinars: Lost count… probably about the same number
- 4. Why consider webinars and podcasting? ‘Stickier Marketing’ by Grant Leboff • Marketing is now an end in itself • Content marketing • Blog • Free tips, resources
- 9. Definitions Webinar • Live event (can be recorded) • Attend live (watch recording) • Video and audio • Often stand-alone • Global reach (time zones!) Podcast • On-going or discrete series • Subscribe to, on-demand • Audio only (could be video etc.) • Show notes, links, discussion • Global reach (no timing issues)
- 10. Definitions Webinar • Builds authority Podcast • Builds authority • More personal experience • Develops strong relationships
- 12. Webinar • Integrated tools • Expensive • Go To Webinar • WebEx • Less expensive model • Zoom.us • ‘Free’ • Google Hangouts (On Air) • YouTube Live • Skype
- 13. Webinar • New models • Meerkat • Periscope • Blab.im
- 14. Podcast • How many existing and prospective clients do you speak to directly every day? • How easy is it to create and maintain relationships with your existing and prospective clients? • How easy is it for your prospective clients to find you? • What do you do if you keep getting asked the same questions? • How easy is it to maintain regular content marketing? What if…
- 15. Next steps • Podcasting Primer email list • Sign up for free: • Zoom.us • Periscope • Blab.im • Google hangouts • Webinar replays on YouTube • Subscribe to: • Pivotal Podcast • The School of Podcasting
- 16. Questions?
Editor's Notes
- What if… … you could talk directly to 10, 20. 50, 100? Show download graphic … you had listeners who made your podcast part of their weekly routine? What if they looked forward to the next episode, left comments and told all their friends about it? Guy on the tractor in New Zealand – Share with the whole school as part of their ongoing CPD - Michiru Kuruma sending me presents, many others … iTunes search – podcasts app – show notes in Google – word of mouth … you could give them a link to your podcast episode on the subject – leads to sales funnel e.g. e-book, course, consulting – all calls to action which listeners hear every week … fit regular podcasting into your schedule – doesn’t have to be long – Grammar Girl’s Quick and Dirty Tips – 5mins