Search Volume is a flawed metric that's still too often used by SEOs. In this webinar, we go over why it's flawed and what alternative tools we can use to augment search volume.

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Search Volume is flawed -
what are alternatives?
Kevin Indig // G2
@kevin_indig

2. www.kevin-indig.com
Problems with
search volume

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How does Search Volume work?

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How does Search Volume work?
No one really knows

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How does Search Volume work?
Apparently, how many people
search for a keyword per month

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How does Search Volume work?
But is that so?...

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Since 2016 Google asks for money for search volume; even
then not accurate
https://searchengineland.com/google-officially-throttling-keyword-planner-data-low-spending-adwords-accounts-255795

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Let’s look at some numbers

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Uhm. No.

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Uhm. NO!

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Monthly search volume = not very helpful

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Averaged over the year = no reflection of seasonality

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Only related to AdWords, not SEO

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Keyword Planner combines search volume for similar keywords

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No one really captures long-tail keyword search volume

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Tools using Clickstream data are having a hard time…

18. www.kevin-indig.com
Let’s talk
alternatives

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Google Trends

20. KEVIN INDIG https://trends.google.com/
Google Trends has become the most important source of quick
data in the last two months (SV only updated monthly)

21. KEVIN INDIG https://trends.google.com/
Comparison is powerful to understand scale

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Look at the map for segmentation

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Hashtagify

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Monitor social hashtags for sentiment and trends

25. KEVIN INDIG https://hashtagify.me/hashtag/remote
Look for related topics to understand what users have in mind

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Look at trends over time

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Pinterest Trends

28. KEVIN INDIG https://trends.pinterest.com/
Pinterest Trends is in Beta (US only) but pretty good so far

29. KEVIN INDIG https://trends.pinterest.com/
Pinterest Trends is in Beta (US only) but pretty good so far

30. KEVIN INDIG https://trends.pinterest.com/
Pinterest = largest source for demand after Google, Facebook,
and Amazon

31. KEVIN INDIG https://trends.pinterest.com/
Pinterest Analytics: setup a business account and track topics

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Ebay Explore

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Trending keywords on Ebay + background stories
https://explore.ebay.com/

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Provides data around value and keywords
https://explore.ebay.com/

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Not all trends are recent but they’re accurate
https://explore.ebay.com/

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Exploding Topics

37. KEVIN INDIG https://explodingtopics.com/
Brian Dean saw it coming: Keyword Planner is… 🤬

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Understand trends on a macro…

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… and micro-level

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Use the search function

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Treendly

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Very similar to Exploding Topics

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Also provides rising queries on other platforms

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Glimpse

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Another competitor to Exploding Topics and Treendly

46. KEVIN INDIG https://meetglimpse.com/
Sends a newsletter with trend explanations (like ET)

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Ryte

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Use Ryte to understand how consumer behavior changes
impact your site
1
2
3

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Use Ryte to understand how consumer behavior changes
impact your site
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2
3

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Get alerts with “anomalies” (look for impression changes)

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Inlinks

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Get growing, stable, and falling trends
https://inlinks.net/trends/home

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Trends per category
https://inlinks.net/trends/category?n=marketing

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Get questions, interest volume, weekly trends, and related trends
https://inlinks.net/trends/topic?n=Backlink

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Create content for trends
https://inlinks.net/trends/topic?n=Backlink

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What to do with
all this data?

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- Create content: trends, concerns, expectations
- Pivot business model
- Re-focus on product categories
- News-jack for attention, PR, backlinks

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www.kevin-indig.com
Tech Bound
VP SEO & CONTENT
THANK YOU!