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Machine learning will change SEO more fundamentally than Penguin and Panda did - but we’re not there yet.
AI is only used in small, specific use cases for organic search but its usage seems to be growing quickly. My hypothesis is that it will open many doors for Google to use data that was “too noisy” before. It will transform search and our lives in general.
To stay on top of SEO and still be successful in 2020, get the user intent right, measure user behavior and create holistic content. Have a close eye on your industry by tracking specific keywords, monitoring your competitors and testing which ranking factors apply to you.