Slides from my talk at Measurecamp Cincinnati 2020: The Importance of a Naming Syntax - A practical approach for naming elements in Adobe Launch

1. The Importance of a Naming Syntax
A practical approach for naming elements in Adobe Launch
Measurecamp Cincinnati
June 27, 2020

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Kevin Haag
@kevalytics
● Adobe Analytics Technical Lead at Bounteous
● Adobe Certified Master
● Nickname + “alytics” = Awesome Twitter Handle

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Cluttered Clean
1 DESK - 2 VIEWS

4. We need the essentials.
We don’t need the clutter.
LEARNINGS

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Cluttered Clean
1 LAUNCH ACCOUNT - 2 VIEWS

6. How does Launch help you stay organized?

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Events Conditions Actions
PRE-POPULATES NAMES

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PRE-POPULATES NAMES
[Extension Name] - [Detail]

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Properties Rules Data Elements
OFFERS FILTERS

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Properties Rules Data Elements
OFFERS SEARCH

11. … why do we need a naming syntax?
IF LAUNCH DOES ALL OF THIS ALREADY...

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Properties Rules Data Elements
YOU HAVE TO ENTER A NAME!

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“Too many cooks…” “Team work …”
1 IMPLEMENTATION - MULTIPLE TEAMS

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HAVE AN INTERNAL PLAYBOOK!

15. NAMING PROPERTIES

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By Brand By Region By Platform
NAMING PROPERTIES
A
B

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By Brand By Region By Platform
NAMING PROPERTIES

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NAMING PROPERTIES - BY BRAND
The company Bounteous owns two brands:
● Brand A
● Brand B
Scenario 1/3 Property Setup

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NAMING PROPERTIES - BY REGION
Brand A has a separate web presence for
the two regions:
● EMEA
● NA
Scenario 2/3 Property Setup

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NAMING PROPERTIES - BY PLATFORMS
Brand B manages the following platforms
globally:
● Web
● iOS
● Android
Scenario 3/3 Property Setup

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NAMING PROPERTIES - ALL TOGETHER
[Company] - [Brand] - [Region] - [Platform]

22. NAMING RULES

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NAMING RULES
[Category] - [User Action]
Category Action
Site Search Search
Click Result
Apply Filter
Forms View Form
Start Form
Submit Form

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NAMING RULES
[Category] - [User Action]

25. NAMING DATA ELEMENTS

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Potential Issues
- White Space(s)
- Capitalization
REFRESHER: REFERENCING DATA ELEMENTS
In the UI In Custom Code

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(More) Practical
NAMING DATA ELEMENTS
Pretty

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NAMING DATA ELEMENTS
Pretty (More) Practical

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NAMING DATA ELEMENTS - EXTENSION ABBREVIATION
[Extension Abbreviation]:[Type]:[Searchable Detail]
Extension Name Abbreviation
Adobe Analytics aa
Adobe Experience Platform aep
Adobe Target at
Core Extension cr
Data Layer Manager dlm

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NAMING DATA ELEMENTS - TYPE
[Extension Abbreviation]:[Type]:[Searchable Detail]
Type Meaning
cookie cookie
dlv data layer variable

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NAMING DATA ELEMENTS - SEARCHABLE DETAIL
[Extension Abbreviation]:[Type]:[Searchable Detail]
Type Searchable Details
cookie The actual cookie name
dlv The actual object path

32. How could Launch make our lives easier?
FROM A PRODUCT PERSPECTIVE

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IMPLEMENT ADDITIONAL FILTER OPTIONS
Rules
● By Extension(s)
● By Data Element(s)
Data Elements
● By Extension
● By Type
● By Rule

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VISUALIZE DEPENDENCIES
GTM Launch Parser By Urs Boller

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SUBMIT & UPVOTE IDEAS
Experience League

36. IN SUMMARY

37. Include context like brand, region and/or
platform.
FOR PROPERTIES

38. Assign categories and include the user
action.
FOR RULES

39. Avoid spaces, include the extension context
& a searchable detail.
FOR DATA ELEMENTS

40. Do what works for you, but be consistent
about it and document it.
IN GENERAL

41. Do what works for you, but be consistent
about it and document it.
IN GENERAL

42. Thank You!
Adobe Analytics Technical Lead
Kevin Haag
Email: kevin.haag@bounteous.com
@kevalytics