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Engels presentatie esports
1. Welcome to the
world of gaming
A short presentation about the
new generation of sports.
Marketing, sales and a lot of fun.
Kevin Gerde
CDM2A
week woensdag 13 maart 13
2. Content
What is e-sport?
Professional gaming
Marketing
In-game advertising
Conclusion
Discussion
Source : World Cyber Games
Kevin Gerde
CDM2A
week woensdag 13 maart 13
3. What is E-Sport?
Electronic Sports
Championships (IEM, WCG, Local LAN)
Global
Source : Intel Extreme Masters
Kevin Gerde www.kevingerde.com
CDM2A
week woensdag 13 maart 13
4. Professional Gaming
Gaming organizations
Sponsors
Events
Championship
Kevin Gerde
CDM2A
week woensdag 13 maart 13
5. Marketing
Shirts
Gaming brands
Streams
Target group
Product placement
(C) Esportclothing
Kevin Gerde
CDM2A
week woensdag 13 maart 13
6. In-game advertising
Products
Brands
Examples
(C) Wiki Commons
Kevin Gerde
CDM2A
week woensdag 13 maart 13
7. Conclusion:
gaming is the future!
$60 billion gaming industry
75 million hardcore gamers
thousands of video game tournaments across the globe
15 million prize money in 2011
watched by millions
± 22 hrs/week gaming compared to ± 16 hrs/week watching TV.
Source : Fnatic http://www.youtube.com/watch?v=9GIC_CLqG68
Kevin Gerde
CDM2A
week woensdag 13 maart 13
8. Discussion:
Do you think E-Sport
is a real sport?
Kevin Gerde
CDM2A
week woensdag 13 maart 13