Digital activation ideas working with animals

1. Some examples of social activation
campaigns I have orginated but first
me old China I want to share what I
can bring to your business….
*

3. 1 *Experience and battle wounds.
• Over 20 year’s experience as a Creative Leader at a global
level, from London through to Asia into APAC.
• Create films with ideas that drive engagement.
• Lead and inspired creative floors from 40 to 0 (I once created a
virtual creative floor for a Fintech in Austrlia)
• Won countless awards and pitches. (D&AD and Cannes make
the best great doorstops.)Big wins for Sky, Kelloggs, VW, and
Samsung
• And 100’s in-between.
• Nurture and mentor young creative teams. (Vital for the growth
of me and the business)
• Create cross departmental working best practises. (No fighting
all play nicely in the sandpit)
• Strategic creative thinker that art directs and writes scripts
from long-hand to short-hand. (Starts with a customer insight
and a blank piece of paper)
* What I bring to the table

4. 2 *Bring Positive Disruption.
• Bring a continuous journey in the ‘brand
lifecycle’
• Will harness our tools and platforms even
further with R&D.
• Blend creativity and innovation.Be inspiring
but also pragmatic.
• Scale-up engaging editorial content for
brands at a much broader level.
• Teach and share the knowledge within our client
base. Building trustworty relationships.
* What I bring to for the brand.

5. 3 *Fame and fortune
• We are all rewarded for our hard work.
• All creative ideas are at the epicentre
of our client’s business solutions.
• Transparency and bravery.
• We are all in a ‘Beta learning mode’ mind-set.
• Everyone values people’s time. (Turn up late
for a creative meeting you’ll feel my wrath)
• No egos or arseholes life is too short/
• Have fun as one team and create work that
gets talked about
* What I would like back from the business?

6. Felix Social activation
Role:
• Creative Director
• Strategic Planner
• Art director
• Concept Writer of ideas
• Won digital account in SE. Asia while Creative Director in Viet Nam

7. INSIGHT
The truth about cats is that they are not like dogs - they are
not loyal and true because they do not follow a pack leader.
Cats are loners - as soon as you have fed a cat, it doesn't
care about you any more - it does what it wants - it goes
where it likes - you are irrelevant until it’s time to open the
next can of Felix.
TENSION: HOW DO YOU KEEP YOUR CAT INTERESTED
IN YOU WHEN ITS NOT HUNGRY?
Answer: A series of playful mischievous (Felix Branded)
content generating solutions.

8. Felix brings out the playful
side of your cat.
Idea:

9. Via augmented reality, we will use the Purina pack as a marker through your camera, Felix pops up from a hole
and starts running in your kitchen. We can use the phone’s infrared flash pointer to make your cat follow the red dot. On
your screen it will look like its playing with Felix and you can record it. We will create a platform where all the videos of
your cat’s interactions can be uploaded. This content can also be used as paid media too
Felix Play date

10. We will create a physical playstation for your beloved cats by
breathing new life into the existing Felix packaging. With each
box of 12 sachet, your feline friends will have endless fun just
by playing with the hole cut out from the box, be it a simple
whac-a-mole game, that you allow you owners to play
together with them, or some extra hidden treats that your cats
can’t resist to jump into to find out.
Cat Playstation

11. By exploring the ‘cat circles' phenomenon, we extend ‘Cat Playstation’
further to vet clinics. We will place stickers of various colorful rings on
hospitals' floor. For each rings that get occupied by an inquisitive cat,
owner will get a free sachet immediately.
From now on, visiting clinic will no longer be a stressful experience for
cats, but rather a well-spent time for a sense of security and extra treats.
Cat Playstation

12. We will create an online film that shows various cat owners marking out their adventure their cats are looking on in curiosity we will film their interaction with the
lights as their owners do a continuous drawing.
This film will be launched online and sit on their existing site: /FelixPlayStation we will also have social posts going out as #FelixPlayStation. Offline we will create an
event where cats and owners can come along and interact using the silver ink circuit pen
Cat Playstation

15. Gourmet Posh Cats
Social activation
Role:
• Creative Director
• Strategic Planner
• Art director
• Concept Writer of ideas
• WON THE WIDER PITCH WHILE AT ISOBAR, LONDON

18. POKERSTARS TT RACE
Social activation
Role:
• Creative Director
• Strategic Planner
• Art director
• Concept Writer of ideas

23. *Kevin Ferry’s experience
• A Creative Leader at a global level from London
through to Asia into APAC. Digital native and
centric thinker.
• Creates digital content with ideas that drive
engagement.
• Lead and inspired creative floors from 40 to 0 (I
once created a virtual creative floor for a Fintech
in Australia)
• Won countless awards and pitches. (D&AD and
Cannes make the best great doorstops.)Big wins
for Sky, Kelloggs, VW, and Samsung
• And 100’s in-between.
• Nurture and mentor young creative teams. (Vital
for the growth of me and the business)
• Over 80 Christy’s Hats (I like hats)
• Single full-time dad with 3 daughters. A running
* What he brings to the table