1. HARD ROCK PARK
Kerry Graves
Vice President Marketing & Sales
Opening Team 2007 -2008

2. HARD ROCK PARK
Opened in 2008 and
Was the first U.S.
Independent theme
park to be built
in over a decade.
The largest
Tourism attraction
in South Carolina’s
history.

3. Responsibilities
Recruited for a one year project for
the successful startup
Created, developed and implemented
the sales and marketing strategy,
structure and direction for the
entire organization.

4. Branding

5. Accomplishments
Developed unique branding based
on Hard Rock International’s
distinctive product.
Designed a brand guidelines
comprehensive manual for usage
by employees, channel partners,
designers and marketing
agencies.

6. Staffing & Training

7. Accomplishments
Designed, staffed and trained the
departments that make up the overall
Marketing Division.
 Publicity & Public Relations
 Promotions & Sponsorships
 Advertising & E-Marketing
 Group & Corporate Sales
Managed nine direct reports and a staff
of18.

8. Internet & EMarketing

9. Accomplishments
Conceptualized and directed the
development of an interactive,
award-winning website and viral
marketing programs.
Responsible for the creation of an
interactive mobile ticketing ap.
Created the first Ebay “first to ride
the coaster” auction with proceeds
going to charity.

10. Accomplishments
Instrumental in developing
internationally acclaimed
opening event featuring The
Eagles and Moody Blues.
Directed marketing and
promotional programs with Hard
Rock Cafes, both Franchise and
Company owed.

11. Marketing &
Advertising Budget

12. Accomplishments
 Developed and administered a
$2,753,811 Pre-Opening
Marketing budget.
 Developed and administered a
$5,222,503 Opening Year
Marketing budget.

13. Accomplishments
Instrumental in developing
internationally acclaimed
opening event featuring The
Eagles and Moody Blues.
Directed marketing and
promotional programs with Hard
Rock Cafes, both Franchise and
Company owed.

14. Annual Pass Program

15. Accomplishments
Conceptualized and implemented an
annual pass/raving fan program and
“fan” database.
 accounting for 35,000 pass holders.
 Generating over $3 million in
revenue.
 results achieved prior to park
opening.

16. Hard Rock Park
Opened June 2008