46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. It is important to always track interactions with leads such as discussions, phone calls, emails, and visits. Lead nurturing is a process marketers use to build relationships with prospects who are not ready to buy by keeping in touch with related content and offers to keep their brand top of mind. 'Leadomatic' can help track all lead activity and keep sales teams updated on leads generated through marketing investments.