Make a resolution today and overhaul your CRM. You know there are areas it could be better, take a look and see where improvements could be made.

1. 2011 Resolution: CRM Overhaul

2.  Meet Monthly
 Provide Agnostic Insight
 Help users and businesses

3.  CRM Association of Atlanta
 SugarCRM Meetup
 Atlanta Salesforce Users Group
 Convergence 2011 – April
 SugarCon - April
 Dreamforce - August

4.  Ongoing Efficiency
 Emerging Trends

5.  CRM is not a deploy and quit solution.
 Not tracking efficiency will cause blind spots in CRM
value.
 Less Overhead, More Automation

6.  Call Efficiency
 Call more leads, more quickly and more accurately.
 Click Efficiency
 Minimize clicks
 Lead Efficiency
 Better lead routing, nurturing and scoring.
 Sales Efficiency

7.  Cloud
 Integrations
 Mobile
 Social

8.  Cloud has changed hosting
 Complex scalable systems are now an inexpensive
service.
 Microsoft Azure, Amazon EC2, Rackspace Cloud Servers
and Cloud Sites.
 Vendor hosted solutions can be good but there are
drawbacks.

9.  Integrations with other systems enhances efficiency.
 No double entry
 Find the right set of tools to adopt.
 Lots of lightly technical products and Saas services
popping up for integrating data.

10.  Mobile gets hot with native apps.
 Do more with less clicks across many phones.
 Build native apps with a non proprietary platforms
made to support multiple phones ( Ex: Appcelerator )

11.  Social is huge but watch for hype and marketing spin.
 Set your goals and determine what you consider social.
 Monitor ROI closely

12.  Overhaul of your CRM
 Overhaul of your customers CRM