New Media Drivers License Michigan State University

1. A+ With Apple

2. Once an Apple Consumer, Always One
● Statistically once a person buys one Apple product, they almost always
buy another
● Once the college aged generation is hooked, we can then have them for
life

3. We Promise We are the Right Choice
https://www.youtube.com/watch?v=EhkfaZfP9JU

4. 100% Apple Everywhere
● 70% of college kids now own a mac, so we are going to get that last 30% to
commit to us
● March-September 500,000 pay per click campaign
o March-April $50,000 per month
 $1,644 daily (30.4 days) which is therefore 16,447 clicks daily at a rate of .10 cents per click.
This is then about 499,988 clicks per month, so 999,976 clicks in the two months
o May-July
 I would spend $100,000 per month, more than the other months because this is the prime
time of summer and geting ready for college, and we want people to find us online during this
time. With $100,000 per month, I would spend $3,289 daily, which equals 32,894 clicks daily,
and therefore 999,977 clicks a month
o August-September
 same budget as march and april
Based on the statistic that around 21 million students will be enrolled in college if you divide 4,999,883
clicks over the summer, by the 21 million students, that would lead you to get about 23.8% of college
students to visit the website over the summer

5. Instagram
● Instagram Campaign
o #GoGreen #GoWhite
● Twitter
o Got any Questions?
● Facebook
o Special Values for College Students Only

6. Blog
● Helpful tips for incoming freshman
● Words of advice

7. Back to School Referral
● For every friend you get to buy a mac for
school, you get an apple gift card

8. Vine Contest
● Use the hashtag #BacktoSchoolApple
● Create the most unique vine you can including as many
apple products as you can
● The Winner gets a free Mac and pair of Beats
headphones for school
https://www.youtube.com/watch?v=IpI2TGsDUrA

9. Customer Service
● post videos of consumers talking about how great our
customer service is
● we want to show how helpful we are
● once we get you in the store, we think we can get you to
buy
https://www.youtube.com/watch?v=aQ7hm7rXnRY

10. Succeed with Apple
● College is IMPORTANT
● We want you to have a great experience
● We want you to be SUCCESSFUL